09.01.2023
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Introducing you to Customer Analytics with Python. In this course, you will learn the fundamentals of marketing, as well as the practical skills to analyze customer data and predict the purchase behavior of clients.
Customer Analytics in Python is where marketing and data science meet. These are two of the key driving forces that help companies create value and stay on top in today’s fast-paced economy. In addition, this course is packed with knowledge and includes sections on customer and purchase analytics, as well as a deep-learning model, all implemented in Python.
This course will teach you how to gain authentic insights from the customer's data, as well as how to leverage the power of machine and deep learning to perform customer analytics. This is a highly valuable and rare skillset to have both in data analytics and data science.
Student feedback
“In this course, you will learn beginner and advanced customer analytics in Python: Marketing theory, PCA, K-means clustering, Elasticity modeling, and Deep neural networks. This is a learning journey that builds a bridge between marketing theory and practical implementation with Python.”
Director at KBC Group
Customer Analytics in Python
with Nikolay Georgiev and Elitsa Kaloyanova