The first section of the course teaches you the fundamentals of how companies develop short- and long-term expectations, why that is necessary, and how businesses set up a system to monitor their performance.

Here, you will gain an in-depth understanding of the mechanics of the entire process through practical examples. You will learn more about the various groups of stakeholders, their expectations, and how these are translated into the long-range plan and the annual business plan.

An in-depth view of end-to-end processes in a corporation - Hire-to-Retire (H2R), Record-to-Report (R2R), Order-to-Cash (O2C), Source-to-Pay (S2P)

This section is dedicated to target-setting. You will learn how to identify key value drivers, what are metrics, and what distinguished metrics and KPIs. This part of the course also explains internal and external benchmarking, as well as the importance of the Master data governance function.

An introduction of the different stages of analysis and a high-level overview of the types of analytics techniques that can be implemented in each of these stages within a company’s day to day activities. This section provides you with an excellent holistic framework about the descriptive, predictive, and prescriptive types of analytics implemented by businesses in different industries around the world. Once you complete the section, you will have a good understanding of what can be done in different situations and how these analytics can create value for your organization.

A closer look into the topic where you will improve your understanding of trend analysis, comparative analysis, and value-based analysis through relevant practical examples. Further on, the section covers time-series correlation and regression analysis, and you will get familiar with some of the more advanced techniques that are rapidly increasing in popularity, such as business decision trees, machine learning, and natural language processing.

This last section focuses on project management and reveals some critical success factors which you can bear in mind when working on your own analytical project. We will go through a Step-By-Step plan showing how to execute a project by reviewing each of the six phases of the analytics project's lifecycle: the hypothesis development phase, situation analysis, current state analysis, the blueprint and design phase, the build and test phase, and the deploy and operationalize phase.

In this section, you will learn how to create powerful data visualizations to communicate your message. As BI tools are winning popularity, people are less interested in getting information from long pages of text. You will understand how to tell a story in a format that is easy to read and, quite importantly, gives your audience clear answers without the help of an analyst.

In this section of the course, we will blend the knowledge acquired in the previous lessons with a practical exercise that shows how the principles covered so far can be applied in a real-life situation. We will study how the Supply Chain division of a company works and how business analytics helps run operations smoothly.