Career Tracks

Learn about data science career tracks and find which one fits your profile

Marketing
Analyst

Business
Intelligence Analyst

Data
Analyst

Data
Scientist

Marketing Analyst

The Marketing Analyst is a special type of data analyst. She is not concerned as much with programming and machine learning but is rather interested in the data on consumer behavior.

Needless to say, a Marketing Analyst is located in the marketing department but does not participate in typical marketing activities. She is doing the job which used to be divided between a statistician and a marketer. The main functions of the Marketing Analyst are email and campaign management, performance evaluation, forecasting and strategy, and reporting.

Typical activities have a relatively short lifespan, up to a couple of months. Each marketing campaign reveals different goals, trends, insights, and anomalies.

The responsibilities usually vary from company to company, but the underlying skills remain the same.

We have prepared 5 online courses that provide you with most of the skills needed to get into the industry. They are as follows: Excel, Market research, Basic Statistics, Digital Marketing, and Tableau.

Excel

MARKET RESEARCH

BASIC STATISTICS

DIGITAL MARKETING

TABLEAU

Business Intelligence Analyst

The business intelligence branch of companies is one of the hottest topics in recent years and it is the BI Analysts that lead the way. The Business Intelligence Analyst differs from the Business Analyst mainly by her superiority in IT skills.

It is a very interesting field, which is not yet well incorporated in traditional education. The BI analyst is able to perform technical analyses, based on larger datasets, where both programming and business judgement is needed.

Some of the main duties of a BI analyst are gathering data, structuring databases, market research, trend analysis, reporting and making recommendations.

We have prepared 6 online courses that will provide you with most of the skills needed to get the job. They are as follows: Excel, Market research, Basic Statistics, Tableau, SQL, and R.

Excel

MARKET RESEARCH

BASIC STATISTICS

TABLEAU

SQL

R

Data Analyst

The data analytics department of companies is the most rapidly growing one in recent years. Companies are hiring Data Analysts at an unprecedented rate as data-driven decisions have replaced the ‘manager hunch’.

The Data Analyst works with large datasets, which cannot be contained in regular spreadsheets, but are rather stored in databases. The position requires creation and execution of complicated statistical models to extract the best of insights. Ideally, the Data Analyst has deep statistical knowledge and decent programming skills, which in recent years have been concentrated around R and Python. However, the Data Analyst is not necessarily involved in taking the business decisions, but rather in making data-driven recommendations, that are then implemented in the overall strategy.

Main functions of the Data Analyst are gathering data, structuring databases, creating and running models, trend analysis, making recommendations and storytelling.

We have prepared 7 online courses to help you prepare for the job. They are as follows: Excel, Basic Statistics, Tableau, SQL, R, Python, and Advanced Statistics.

Excel

BASIC STATISTICS

TABLEAU

SQL

R

PYTHON

ADVANCED STATISTICS

Data Scientist

The Data Scientist is the most sought-after position in recent years. It is absolutely fascinating due to the variety of activities undertaken and the expertise needed to perform the job. According to several rankings, this is the best career to pursue.

The Data Scientist is on top of the data science ladder. However, describing the job gives everyone a hard time. In fact, the Data Scientist has such a slippery definition, that if you look at five places, you will find five different definitions of what a Data Scientist is. For us at 365 DataScience, a Data Scientist is a person, who has broad range of knowledge in multiple disciplines, while specialized in one or two. She understands the business processes of a company, including marketing, strategy and sales, but also engineering and product development. Nonetheless, where she truly shines is machine learning and statistics.

Main functions of the Data Scientist are gathering data, structuring databases, creating and running models & analyses; strategy, marketing, product placement, pricing, making recommendations, and telling the story of the data.

We have prepared 9 online courses that will provide you with most of the skills needed to get the job. They are as follows: Excel, Market research, Basic Statistics, Tableau, SQL, R, Python, Advanced Statistics, and Machine Learning.

Excel

MARKET RESEARCH

BASIC STATISTICS

TABLEAU

SQL

R

PYTHON

ADVANCED STATISTICS

MACHINE LEARNING