Kiram A.
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Online Course
Mastering Key Performance Indicators (KPIs)
with
Bernard Marr
Discover the metrics that matter: an essential guide to performance management systems and KPIs in business
4,841 students already enrolled
Skill level:
Basic
Duration:
3 hours
-
Lessons (3 hours)
- Lessons (3 hours)
CPE credits:
5.5
CPE stands for Continuing Professional Education and represents the mandatory credits a wide range of
professionals must earn to maintain their licenses and stay current with regulations and best
practices. One CPE credit typically equals 50 minutes of learning. For more details, visit NASBA's
official website: www.nasbaregistry.org
CPE stands for Continuing Professional Education and represents the mandatory credits a wide range of
professionals must earn to maintain their licenses and stay current with regulations and best
practices. One CPE credit typically equals 50 minutes of learning. For more details, visit NASBA's
official website: www.nasbaregistry.org
Accredited
certificate
What you learn
- Empower your company by measuring KPIs that truly impact results.
- Ask key performance questions to define the most relevant KPIs.
- Improve your business acumen by understanding key business drivers.
- Apply the Smart Strategy Board framework to map strategic business goals.
- Use a KPI design template to validate your KPI design process.
Topics & tools
Data AnalysisBusiness AnalyticsTheoryKPIsBusiness Skills
Your instructor
Best-selling author at Forbes | Founder & CEO of Bernard Marr & Co. | Top 5 business influencers
Track record
Bringing real-world expertise from leading global companies
Academic background
Other, Business, Engineering, and IT
Media and recognition
- 2022 Business Book of the Year
- LinkedIn's #1 Business influencer in the UK
- Contributor to Forbes and the World Economic Forum
Course OVERVIEW
Description
CPE Credits: 5.5
Field of Study: Specialized Knowledge
Delivery Method: QAS Self Study
Delivery Method: QAS Self Study
Few people can claim they have developed more performance management systems and KPIs in business than anyone else in the world. Bernard Marr, the author of the Mastering Key Performance Indicators (KPIs) course, is one of them. With over 20 years of experience, he has consulted world-class organizations like Google, AstraZeneca, HSBC, Expedia, Walmart, Shell, T-Mobile, Toyota, the Ministry of Defense, the Home Office, the Bank of England, NATO, and the UN. His KPI training is a unique opportunity to learn how to measure what really matters in business by one of the greatest experts in the field.
Having a clear understanding of what key performance indicators are is essential for any professional looking to drive organizational success and make better-informed decisions. If you‘re a junior employee, this course will equip you with fundamental KPI management skills. You'll gain a comprehensive understanding of how to use KPIs as a powerful tool to inform day-to-day operations and project work, thereby elevating your role within your organization.
On the other hand, if you're a manager or part of the leadership team, you'll learn how to identify KPIs that best suit your organization and align them with your strategic long-term goals.
The Mastering Key Performance Indicators (KPIs) course offers a structured learning journey introducing you to KPI fundamentals. It teaches you how to formulate key performance questions, explains the different types of KPIs organizations use, and provides you with several KPI template frameworks. Moreover, Bernard coaches you how to create KPIs in different industries. Finally, you’ll spend a significant amount of time on performance management and KPI reporting.
This is a truly valuable KPI training that will boosts your business understanding and demonstrates how to use KPIs strategically.
Prerequisites
- No prior experience or knowledge is required. We will start from the basics and gradually build your understanding. Everything you need is included in the course
Advanced preparation
- None
Curriculum
56 lessons
36 exercises
1 exam
- 2. Map your strategic goals34 minIn this section, you learn how to map your strategic goals using a tool called the Smart Strategy Board (SSB). Bernard Marr created this tool by putting together the best from all the different performance management systems and strategic performance management frameworks.34 minIn this section, you learn how to map your strategic goals using a tool called the Smart Strategy Board (SSB). Bernard Marr created this tool by putting together the best from all the different performance management systems and strategic performance management frameworks.Agree on what mattersThe Smart Strategy Board templateExerciseHow to use the Smart Strategy Board templateVisualizing strategic goalsExerciseStrategic goals - The dynamics of constant evaluation and adaptationCascading goalsExerciseSupport functionsAction plan alignmentExercise
- 3. Introduction to Key Performance Questions19 minTo identify what indicators and KPIs might be useful for your business, you first have to identify the questions that you want answered. Once you've done so, you’ll be able to determine what data you need. Collecting the right data is crucial to business success.19 minTo identify what indicators and KPIs might be useful for your business, you first have to identify the questions that you want answered. Once you've done so, you’ll be able to determine what data you need. Collecting the right data is crucial to business success.Introduction to Key Performance QuestionsThe importance of diversity in metricsExerciseHow to develop KPQsExerciseApplying Key Performance Questions - Google case studyApplying Key Performance Questions - butcher case studySection recap
- 4. Introduction to Key Performance Indicators31 minIn this section we’ll be developing KPIs that fit your goals—the really meaningful measures for your business. You will learn what key performance indicators are and familiarize yourself with some of the key concepts. Bernard Marr shows many best practices that you can apply in real-life in addition to a detailed KPI template that you can use to develop solid meaningful KPIs and avoid some of the biggest mistakes people make in this process.31 minIn this section we’ll be developing KPIs that fit your goals—the really meaningful measures for your business. You will learn what key performance indicators are and familiarize yourself with some of the key concepts. Bernard Marr shows many best practices that you can apply in real-life in addition to a detailed KPI template that you can use to develop solid meaningful KPIs and avoid some of the biggest mistakes people make in this process.Introduction to Key Performance IndicatorsDefinition of KPIsExerciseThe difference beween Goal, KPI, and TargetLeading vs Lagging indicatorsExerciseTangible vs Intangible KPIsExerciseQualitative vs Quantitative KPIsExerciseHow many KPIs should you haveExerciseFinding valuable KPIsMeasuring behaviour, not opinionMeasuring behaviour - Gucci exampleExerciseData explosion and KPIsKPI evolution - supermarket exampleExercise
- 5. Working with a KPI design template14 minIn this section of the Mastering Key Performance Indicators (KPIs) course, you’ll learn how to sense-check your KPI design process by using a specially designed KPI template.14 minIn this section of the Mastering Key Performance Indicators (KPIs) course, you’ll learn how to sense-check your KPI design process by using a specially designed KPI template.The KPI templateExerciseKPI template - Net profit exampleKPI Template - NPS exampleKPI design tips
- 6. KPIs in action: Diverse use cases across industries25 minIn this section, you’ll learn how to develop different types of KPIs such as financial, customer, and operational, as well as define key risk indicators.25 minIn this section, you’ll learn how to develop different types of KPIs such as financial, customer, and operational, as well as define key risk indicators.Developing financial KPIsExerciseDeveloping customer KPIs - hotel exampleCustomer KPIs - building materials supplierCustomer engagement KPIsOperational KPI examplesResource and people KPIsExerciseKey Risk IndicatorsExerciseSection recap
- 7. Managing performance42 minThe focus in this part of the course is on performance management using KPIs. You’ll learn how to turn data into insights and take advantage of effective data storytelling and visualization best practices. Another key topic Bernard covers is how to conduct performance improvement meetings.42 minThe focus in this part of the course is on performance management using KPIs. You’ll learn how to turn data into insights and take advantage of effective data storytelling and visualization best practices. Another key topic Bernard covers is how to conduct performance improvement meetings.Managing performance - introductionFrom KPIs to insightsExerciseKPI reportingExerciseUsing a KPI reporting templateExerciseRAG ratingsExerciseRAG rating example - RAFData visualisationKPI reporting - exampleKPI review meetingsKPI meeting templateSection recapExercise
- 8. Conclusion6 minThe course concludes with encouraging learners to continually improve and expand their knowledge in performance measurement. It also promotes ongoing interaction with the instructor and further exploration of the topic.6 minThe course concludes with encouraging learners to continually improve and expand their knowledge in performance measurement. It also promotes ongoing interaction with the instructor and further exploration of the topic.Best practicesFinal words
- 9. Course exam35 min35 minCourse exam
Free lessons
1.1 Course introduction
3 min
1.2 KPIs as navigation tools
4 min
1.3 KPIs and fighter jets
8 min
1.4 Understanding KPIs through the lens of weight loss goals
4 min
1.5 Aligning Key Performance Indicators with strategic goals
4 min
2.1 Agree on what matters
4 min
9 in 10
people walk away career-ready
with practical data and AI skills.
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96%
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ACCREDITED certificates
Craft a resume and LinkedIn profile you’re proud of—featuring certificates recognized by leading global
institutions.
Earn CPE-accredited credentials that showcase your dedication, growth, and essential skills—the qualities
employers value most.
Certificates are included with the Self-study learning plan.
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