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  • Mastering Key Performance Indicators (KPIs)

Mastering Key Performance Indicators (KPIs)

with Bernard Marr
4.8/5
(484)

Discover the metrics that matter: an essential guide to performance management systems and KPIs in business

3 hours of content 3580 students
Start for free

What you get:

  • 3 hours of content
  • 36 Interactive exercises
  • 3 Downloadable resources
  • World-class instructor
  • Closed captions
  • Q&A support
  • Future course updates
  • Course exam
  • Certificate of achievement

Mastering Key Performance Indicators (KPIs)

A course by Bernard Marr
Start for free

What you get:

  • 3 hours of content
  • 36 Interactive exercises
  • 3 Downloadable resources
  • World-class instructor
  • Closed captions
  • Q&A support
  • Future course updates
  • Course exam
  • Certificate of achievement
Start for free

What you get:

  • 3 hours of content
  • 36 Interactive exercises
  • 3 Downloadable resources
  • World-class instructor
  • Closed captions
  • Q&A support
  • Future course updates
  • Course exam
  • Certificate of achievement

What You Learn

  • Empower your company to improve business results by measuring the KPIs that really matter
  • Ask relevant key performance questions that will help you define the right KPIs
  • Improve your business acumen by gaining insights into key business drivers
  • Apply the author’s Smart Strategy Board framework to map your organization’s strategic goals
  • Learn how to work with a KPI design template to sense-check your KPI design process
  • Boost your career prospects by acquiring invaluable business strategy skills

Top Choice of Leading Companies Worldwide

Industry leaders and professionals globally rely on this top-rated course to enhance their skills.

Course Description

Few people can claim they have developed more performance management systems and KPIs in business than anyone else in the world. Bernard Marr, the author of the Mastering Key Performance Indicators (KPIs) course, is one of them. With over 20 years of experience, he has consulted world-class organizations like Google, AstraZeneca, HSBC, Expedia, Walmart, Shell, T-Mobile, Toyota, the Ministry of Defense, the Home Office, the Bank of England, NATO, and the UN. His KPI training is a unique opportunity to learn how to measure what really matters in business by one of the greatest experts in the field. Having a clear understanding of what key performance indicators are is essential for any professional looking to drive organizational success and make better-informed decisions. If you‘re a junior employee, this course will equip you with fundamental KPI management skills. You'll gain a comprehensive understanding of how to use KPIs as a powerful tool to inform day-to-day operations and project work, thereby elevating your role within your organization. On the other hand, if you're a manager or part of the leadership team, you'll learn how to identify KPIs that best suit your organization and align them with your strategic long-term goals. The Mastering Key Performance Indicators (KPIs) course offers a structured learning journey introducing you to KPI fundamentals. It teaches you how to formulate key performance questions, explains the different types of KPIs organizations use, and provides you with several KPI template frameworks. Moreover, Bernard coaches you how to create KPIs in different industries. Finally, you’ll spend a significant amount of time on performance management and KPI reporting. This is a truly valuable KPI training that will boosts your business understanding and demonstrates how to use KPIs strategically.

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Course introduction

1.1 Course introduction

3 min

KPIs as navigation tools

1.2 KPIs as navigation tools

4 min

KPIs and fighter jets

1.3 KPIs and fighter jets

8 min

Understanding KPIs through the lens of weight loss goals

1.4 Understanding KPIs through the lens of weight loss goals

4 min

Aligning Key Performance Indicators with strategic goals

1.5 Aligning Key Performance Indicators with strategic goals

4 min

Agree on what matters

2.1 Agree on what matters

4 min

Interactive Exercises

Practice what you've learned with coding tasks, flashcards, fill in the blanks, multiple choice, and other fun exercises.

Practice what you've learned with coding tasks, flashcards, fill in the blanks, multiple choice, and other fun exercises.

true-false exercise
single-choice exercise
multiple-choice exercise
flashcards exercise
fill-blank-typing exercise
fill-blank-selection exercise
order exercise
categorize exercise

Curriculum

  • 1. Understanding Key Performance Indicators: Introduction
    5 Lessons 23 Min

    In the introductory part of the Mastering Key Performance Indicators (KPIs) course, Bernard Marr uses three powerful analogies to highlight the importance of KPIs in business and why organizations that use them in the right way are much more likely to succeed.

    Course introduction
    3 min
    KPIs as navigation tools
    4 min
    KPIs and fighter jets
    8 min
    Understanding KPIs through the lens of weight loss goals
    4 min
    Aligning Key Performance Indicators with strategic goals
    4 min
  • 2. Map your strategic goals
    8 Lessons 34 Min

    In this section, you learn how to map your strategic goals using a tool called the Smart Strategy Board (SSB). Bernard Marr created this tool by putting together the best from all the different performance management systems and strategic performance management frameworks.

    Agree on what matters
    4 min
    The Smart Strategy Board template
    4 min
    How to use the Smart Strategy Board template
    8 min
    Visualizing strategic goals
    3 min
    Strategic goals - The dynamics of constant evaluation and adaptation
    3 min
    Cascading goals
    6 min
    Support functions
    2 min
    Action plan alignment
    4 min
  • 3. Introduction to Key Performance Questions
    6 Lessons 19 Min

    To identify what indicators and KPIs might be useful for your business, you first have to identify the questions that you want answered. Once you've done so, you’ll be able to determine what data you need. Collecting the right data is crucial to business success.

    Introduction to Key Performance Questions
    2 min
    The importance of diversity in metrics
    4 min
    How to develop KPQs
    4 min
    Applying Key Performance Questions - Google case study
    3 min
    Applying Key Performance Questions - butcher case study
    5 min
    Section recap
    1 min
  • 4. Introduction to Key Performance Indicators
    12 Lessons 31 Min

    In this section we’ll be developing KPIs that fit your goals—the really meaningful measures for your business. You will learn what key performance indicators are and familiarize yourself with some of the key concepts. Bernard Marr shows many best practices that you can apply in real-life in addition to a detailed KPI template that you can use to develop solid meaningful KPIs and avoid some of the biggest mistakes people make in this process.

    Introduction to Key Performance Indicators
    2 min
    Definition of KPIs
    1 min
    The difference beween Goal, KPI, and Target
    3 min
    Leading vs Lagging indicators
    3 min
    Tangible vs Intangible KPIs
    2 min
    Qualitative vs Quantitative KPIs
    2 min
    How many KPIs should you have
    2 min
    Finding valuable KPIs
    3 min
    Measuring behaviour, not opinion
    2 min
    Measuring behaviour - Gucci example
    2 min
    Data explosion and KPIs
    4 min
    KPI evolution - supermarket example
    5 min
  • 5. Working with a KPI design template
    4 Lessons 14 Min

    In this section of the Mastering Key Performance Indicators (KPIs) course, you’ll learn how to sense-check your KPI design process by using a specially designed KPI template.

    The KPI template
    5 min
    KPI template - Net profit example
    3 min
    KPI Template - NPS example
    4 min
    KPI design tips
    2 min
  • 6. KPIs in action: Diverse use cases across industries
    8 Lessons 25 Min

    In this section, you’ll learn how to develop different types of KPIs such as financial, customer, and operational, as well as define key risk indicators.

    Developing financial KPIs
    4 min
    Developing customer KPIs - hotel example
    5 min
    Customer KPIs - building materials supplier
    2 min
    Customer engagement KPIs
    1 min
    Operational KPI examples
    4 min
    Resource and people KPIs
    5 min
    Key Risk Indicators
    3 min
    Section recap
    1 min
  • 7. Managing performance
    11 Lessons 42 Min

    The focus in this part of the course is on performance management using KPIs. You’ll learn how to turn data into insights and take advantage of effective data storytelling and visualization best practices. Another key topic Bernard covers is how to conduct performance improvement meetings.

    Managing performance - introduction
    1 min
    From KPIs to insights
    4 min
    KPI reporting
    4 min
    Using a KPI reporting template
    2 min
    RAG ratings
    3 min
    RAG rating example - RAF
    4 min
    Data visualisation
    6 min
    KPI reporting - example
    6 min
    KPI review meetings
    5 min
    KPI meeting template
    6 min
    Section recap
    1 min
  • 8. Conclusion
    2 Lessons 6 Min

    The course concludes with encouraging learners to continually improve and expand their knowledge in performance measurement. It also promotes ongoing interaction with the instructor and further exploration of the topic.

    Best practices
    5 min
    Final words
    1 min
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Topics

data analysisBusiness analyticsTheoryKPIs

Tools & Technologies

theory

Course Requirements

  • No prior experience or knowledge is required. We will start from the basics and gradually build your understanding. Everything you need is included in the course

Who Should Take This Course?

Level of difficulty: Beginner

  • Aspiring data analysts, data scientists, data engineers, machine learning engineers, and AI engineers
  • Business executives
  • Entrepreneurs

Exams and Certification

A 365 Data Science Course Certificate is an excellent addition to your LinkedIn profile—demonstrating your expertise and willingness to go the extra mile to accomplish your goals.

Exams and certification

Meet Your Instructor

Bernard Marr

Bernard Marr

Best-Selling Author at

2 Courses

3631 Reviews

55043 Students

Bernard Marr is the author of 18 best-selling books. He also writes a regular column for Forbes and advises and coaches many of the world’s best-known organizations. He has 2 million followers on social media. A true authority when it comes to strategy, business performance, digital transformation, and the intelligent use of data in business! He has worked with and consulted some of the most impressive companies and organizations in the world: Accenture, AstraZeneca , Bank of England, Barclays, BP, Cisco, CRH, DHL, Fujitsu, Gartner, HSBC, IBM, Jaguar Land Rover, Mars, Ministry of Defence, Microsoft, NATO, The Home Office, NHS, Oracle, Orange, Tetley, T-Mobile, Toyota, Royal Air Force, SAP, Shell, the United Nations, Vodafone, Walmart, among many others.

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What Our Learners Say

Moaaz Aldesoky
Moaaz Aldesoky
21.11.2024
Shehab Ahmed
Shehab Ahmed
21.11.2024

365 Data Science Is Featured at

Our top-rated courses are trusted by business worldwide.

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