Resolved: what is the difference between business analytics and data analytics ?

Hi Jiya, Thanks for reaching out. Very interesting question. I myself get very confused by these burzzwords. What we probably intended here is that business analytics is the process of analyzing business metrics - Key Business Indicators (KBIs). Some examples for these can be 'how fast did we carry out a specific process', 'how many resources were utilized to complete a specific task', etc. So, these metrics combine business know-how and quantitative analysis. At the same time when we say 'data analytics' we are closer to the realm of statistics (fundamental and advanced stats). And things become a bit more quantitative. You will still hopefully come up with a conclusion about your business, but it would be less related to some business logic and more correlated to data analysis and the application of statistical methods. Hope this clarifies this a bit. Thanks again for the interesting question!