Basilio C.
Before 365:
IT Assistant | UNDP Guinea-Bissau
After 365:
Data Scientist | Orange Bissau
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Online Course
Corporate Strategy
with
Valentina Bogdanova
Build a winning corporate strategy: Master the art of competitive positioning and strategic decision-making
1,952 students already enrolled
Skill level:
Basic
Duration:
2 hours
-
Lessons (2 hours)
- Lessons (2 hours)
CPE credits:
2.5
CPE stands for Continuing Professional Education and represents the mandatory credits a wide range of
professionals must earn to maintain their licenses and stay current with regulations and best
practices. One CPE credit typically equals 50 minutes of learning. For more details, visit NASBA's
official website: www.nasbaregistry.org
CPE stands for Continuing Professional Education and represents the mandatory credits a wide range of
professionals must earn to maintain their licenses and stay current with regulations and best
practices. One CPE credit typically equals 50 minutes of learning. For more details, visit NASBA's
official website: www.nasbaregistry.org
Accredited
certificate
What you learn
- Identify and choose the optimal strategic positioning for your business.
- Avoid the risks associated with an incoherent corporate strategy.
- Analyze industry dynamics to position your business model for success.
- Build a sustainable competitive advantage to protect your business.
- Gain insights into strategic choices and strengthen your leadership skills.
Topics & tools
Business FundamentalsTheoryCorporate StrategyBusiness Skills
Your instructor
Marketing & Sales Professional | Former CEO of GPS Bulgaria | Telecom Industry Executive
Track record
Bringing real-world expertise from leading global companies
Academic background
Master's degree, Business Administration
Course OVERVIEW
Description
CPE Credits: 2.5
Field of Study: Business Mgmt & Org
Delivery Method: QAS Self Study
Delivery Method: QAS Self Study
Developing a corporate and business strategy is key to success. It helps align the efforts of decision makers, middle management, and other employees, making sure they work in the same direction In this Business and Corporate Strategy course, you will learn how to a create a clear outline of an organization’s goals and plan to achieve them. It covers several key topics: corporate strategy vs. business strategy, the industry life cycle model (describing the introduction, growth, maturity, and decline stages), Michael Porter’s five forces model, game theory, the concept of competitive advantage, the types of growth strategies (organic vs. inorganic, horizontal vs. vertical, etc.), and so on. By the end of the lessons, you will be able to distinguish between businesses that are well-positioned from a strategic perspective and those with an incoherent corporate and business strategy. This course does not require an MBA or a business degree. It teaches you the fundamental skills you need to become a successful executive.
Prerequisites
- No prior experience or knowledge is required. We will start from the basics and gradually build your understanding. Everything you need is included in the course
Advanced preparation
- None
Curriculum
39 lessons
- 2. Why companies need a Strategy and how a Strategy helps firms15 minThe term “strategy” refers to the ways companies achieve their goals. In this section, you will learn why companies need strategy and how to distinguish between corporate and business strategy. We also discuss the importance of the mission, vision, and values statements.15 minThe term “strategy” refers to the ways companies achieve their goals. In this section, you will learn why companies need strategy and how to distinguish between corporate and business strategy. We also discuss the importance of the mission, vision, and values statements.Why companies need a StrategyDistinguishing Corporate and Business StrategyThe Misssion, Goals, and Values statements
- 3. The industry life cycle model19 minJust like everything else in life, most industries have a lifecycle too. The four stages of the Industry Lifecycle model are Introduction, Growth, Maturity, and Decline. This section describes how product demand and business health looks like during each one of them.19 minJust like everything else in life, most industries have a lifecycle too. The four stages of the Industry Lifecycle model are Introduction, Growth, Maturity, and Decline. This section describes how product demand and business health looks like during each one of them.Introducing the industry life cycle modelHere is why you need to know about the industry lifecycle modelThe introduction stageThe growth stageThe maturity stageThe decline stage
- 4. The five forces model27 minThe 5 Forces Model is one of the most widely used corporate strategy frameworks. It helps analyse the competitive environment in a given industry. The section goes into more detail about the 5 forces influencing the level of competition: the threat of new entrants, the threat of substitute products, the rivalry among existing firms, the bargaining power of buyers, and the bargaining power of suppliers.27 minThe 5 Forces Model is one of the most widely used corporate strategy frameworks. It helps analyse the competitive environment in a given industry. The section goes into more detail about the 5 forces influencing the level of competition: the threat of new entrants, the threat of substitute products, the rivalry among existing firms, the bargaining power of buyers, and the bargaining power of suppliers.The five forces model - An invaluable tool for practitionersThe threat of new entrantsThe threat of substitute goodsCompetitor analysisThe bargaining power of suppliersThe bargaining power of buyersPorter's five forces in practice
- 5. Game theory applied in a corporate context9 minMichael Porter’s 5 Forces framework provides a holistic view and considers multiple layers of an industry’s dynamics. However, it has one major drawback – it is static. Game theory, on the other hand, considers the interactions among competitor companies. We discuss this alternative framework in more detail.9 minMichael Porter’s 5 Forces framework provides a holistic view and considers multiple layers of an industry’s dynamics. However, it has one major drawback – it is static. Game theory, on the other hand, considers the interactions among competitor companies. We discuss this alternative framework in more detail.The essence of zero-sum gamesGame theory and why it is useful in strategyUnderstanding the Prisoner's dilemma and its implications in the business worldGametheory shown in practice
- 6. Understanding the concept of competitive advantage18 minThis section introduces a company’s internal decision-making process. This is one of key factors determining the success of a business. This part of the Business and Corporate Strategy course examines how to use internal processes to gain a competitive advantage.18 minThis section introduces a company’s internal decision-making process. This is one of key factors determining the success of a business. This part of the Business and Corporate Strategy course examines how to use internal processes to gain a competitive advantage.Internal decision makingIntroducing the company life cycle modelWhat is a competitive advantage and why companies need itAcquiring a sustainable competitive advantageThe fundamental role of resources and capabilitiesAcquiring a competitive advantage
- 7. Competing with the other companies in the industry18 minThis part of the course focuses on Porter’s competitive strategies theory. According to it, every company must choose between one of three fundamental strategies: cost leadership, differentiation, and niche positioning. The best way to set up a business is to settle on one from the very beginning.18 minThis part of the course focuses on Porter’s competitive strategies theory. According to it, every company must choose between one of three fundamental strategies: cost leadership, differentiation, and niche positioning. The best way to set up a business is to settle on one from the very beginning.Focusing on competitive strategyThe cost leadership strategy - sell cheapDifferentiation - be better and differentNiche strategies - serve a specific sub-segment of people in the best wayHybrid strategies and why they can be dangerous
- 8. The types of growth strategies used by companies16 minThe two drivers that create value for a business owner are revenue growth and profitability. This section describes the difference between organic and inorganic and horizontal and vertical growth.16 minThe two drivers that create value for a business owner are revenue growth and profitability. This section describes the difference between organic and inorganic and horizontal and vertical growth.The main types of growth strategiesOrganic growth - building a solid foundation and growing from the insideInorganic growth - Using the potential of M&A to acquire third party companiesGrowing horizontallyGrowing vertically
- 9. The SWOT framework7 minThe SWOT framework allows us to combine internal and external analysis. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and Weaknesses are related to a firm’s internal environment, while Opportunities and Threats refer to the external environment.7 minThe SWOT framework allows us to combine internal and external analysis. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and Weaknesses are related to a firm’s internal environment, while Opportunities and Threats refer to the external environment.SWOT analysis - a useful framework for strategic analysisSWOT analysis in practice - analyzing Starbucks
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ACCREDITED certificates
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