Basilio C.
Before 365:
IT Assistant | UNDP Guinea-Bissau
After 365:
Data Scientist | Orange Bissau
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Online Course
free
Corporate Strategy
with
Valentina Bogdanova
Build a winning corporate strategy: Master the art of competitive positioning and strategic decision-making
1830 students already have enrolled
Skill level:
Basic
Duration:
2 hours
-
Lessons (2 hours)
- Lessons (2 hours)
CPE credits:
2.5
CPE stands for Continuing Professional Education and represents the mandatory credits a wide range of
professionals must earn to maintain their licenses and stay current with regulations and best
practices. One CPE credit typically equals 50 minutes of learning. For more details, visit NASBA's
official website: www.nasbaregistry.org
CPE stands for Continuing Professional Education and represents the mandatory credits a wide range of
professionals must earn to maintain their licenses and stay current with regulations and best
practices. One CPE credit typically equals 50 minutes of learning. For more details, visit NASBA's
official website: www.nasbaregistry.org
Accredited:
certificate
What You Learn
- Identify and choose the optimal strategic positioning for your business.
- Avoid the risks associated with an incoherent corporate strategy.
- Analyze industry dynamics to position your business model for success.
- Build a sustainable competitive advantage to protect your business.
- Gain insights into strategic choices and strengthen your leadership skills.
Topics & tools
business fundamentalstheorycorporate strategybusiness skills
Your instructor
Marketing & Sales Professional | Former CEO of GPS Bulgaria | Telecom Industry Executive
Track record
Bringing real-world expertise from leading global companies
Academic background
Master's degree, Business Administration
Course OVERVIEW
Description
CPE Credits: 2.5
Field of Study:
Delivery Method: QAS Self Study
Delivery Method: QAS Self Study
Developing a corporate and business strategy is key to success. It helps align the efforts of decision makers, middle management, and other employees, making sure they work in the same direction In this Business and Corporate Strategy course, you will learn how to a create a clear outline of an organization’s goals and plan to achieve them. It covers several key topics: corporate strategy vs. business strategy, the industry life cycle model (describing the introduction, growth, maturity, and decline stages), Michael Porter’s five forces model, game theory, the concept of competitive advantage, the types of growth strategies (organic vs. inorganic, horizontal vs. vertical, etc.), and so on. By the end of the lessons, you will be able to distinguish between businesses that are well-positioned from a strategic perspective and those with an incoherent corporate and business strategy. This course does not require an MBA or a business degree. It teaches you the fundamental skills you need to become a successful executive.
Prerequisites
- No prior experience or knowledge is required. We will start from the basics and gradually build your understanding. Everything you need is included in the course
Advanced preparation
- None
Curriculum
39 lessons
- 2. Why companies need a Strategy and how a Strategy helps firms15 MinThe term “strategy” refers to the ways companies achieve their goals. In this section, you will learn why companies need strategy and how to distinguish between corporate and business strategy. We also discuss the importance of the mission, vision, and values statements.
- 3. The industry life cycle model19 MinJust like everything else in life, most industries have a lifecycle too. The four stages of the Industry Lifecycle model are Introduction, Growth, Maturity, and Decline. This section describes how product demand and business health looks like during each one of them.
- 4. The five forces model27 MinThe 5 Forces Model is one of the most widely used corporate strategy frameworks. It helps analyse the competitive environment in a given industry. The section goes into more detail about the 5 forces influencing the level of competition: the threat of new entrants, the threat of substitute products, the rivalry among existing firms, the bargaining power of buyers, and the bargaining power of suppliers.
- 5. Game theory applied in a corporate context9 MinMichael Porter’s 5 Forces framework provides a holistic view and considers multiple layers of an industry’s dynamics. However, it has one major drawback – it is static. Game theory, on the other hand, considers the interactions among competitor companies. We discuss this alternative framework in more detail.
- 6. Understanding the concept of competitive advantage18 MinThis section introduces a company’s internal decision-making process. This is one of key factors determining the success of a business. This part of the Business and Corporate Strategy course examines how to use internal processes to gain a competitive advantage.
- 7. Competing with the other companies in the industry18 MinThis part of the course focuses on Porter’s competitive strategies theory. According to it, every company must choose between one of three fundamental strategies: cost leadership, differentiation, and niche positioning. The best way to set up a business is to settle on one from the very beginning.
- 8. The types of growth strategies used by companies16 MinThe two drivers that create value for a business owner are revenue growth and profitability. This section describes the difference between organic and inorganic and horizontal and vertical growth.
- 9. The SWOT framework7 MinThe SWOT framework allows us to combine internal and external analysis. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and Weaknesses are related to a firm’s internal environment, while Opportunities and Threats refer to the external environment.
9 in 10
of our graduates landed a new AI & data job
after enrollment
#1 most reviewed
AI and data learning platform on Trustpilot.
$29,000
average salary increase
after moving to an AI and data science career
ACCREDITED certificates
Craft a resume and LinkedIn profile you’re proud of—featuring certificates recognized by leading global
institutions.
Earn CPE-accredited credentials that showcase your dedication, growth, and essential skills—the qualities
employers value most.
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