Online Course
Fashion Analytics with Tableau

Leverage data analytics in fashion: unlock business value with data-driven decision-making

4.8

862 reviews on
4,408 students already enrolled
  • Institute of Analytics
  • The Association of Data Scientists
  • E-Learning Quality Network
  • European Agency for Higher Education and Accreditation
  • Global Association of Online Trainers and Examiners

Skill level:

Intermediate

Duration:

3 hours
  • Lessons (3 hours)
  • Practice exams (28 minutes)

CPE credits:

4.5
CPE stands for Continuing Professional Education and represents the mandatory credits a wide range of professionals must earn to maintain their licenses and stay current with regulations and best practices. One CPE credit typically equals 50 minutes of learning. For more details, visit NASBA's official website: www.nasbaregistry.org

Accredited

certificate

What you learn

  • Acquire domain-specific knowledge relevant to the dynamic fashion industry.
  • Enhance your marketability with domain expertise for fashion analytics.
  • Analyze consumer-driven marketing and online retail sales in fashion.
  • Learn key analytics techniques tailored to the fashion industry domain.
  • Improve your Tableau skills using complex real-world fashion-sector datasets.

Topics & tools

TheoryData AnalysisCareer DevelopmentFashionTableauDigital analyticsSupply Chain AnalyticsDemand ForecastingPrice OptimizationIndustry SpecializationData Visualization

Your instructor

Course OVERVIEW

Description

CPE Credits: 4.5 Field of Study: Information Technology
Delivery Method: QAS Self Study
Fashion analytics with Tableau is all about the exciting world of fashion, as well as the vastly expanding sector of online retail. Data-driven decision-making is crucial in this competitive world, so companies need to make smart decisions and integrate advanced statistical solutions to gain an edge in the market. This course explores a variety of topics in data analytics for fashion, and features a practical use case, where you will analyze fashion retail data and build your own story report in Tableau.

Prerequisites

  • Tableau Desktop or Tableau Public

Advanced preparation

Curriculum

41 lessons 3 exams
  • 1. Introduction to the Course
    24 min
    Fashion analytics with Tableau is all about the exciting world of fashion, as well as the vastly expanding sector of online retail. Data-driven decision-making is crucial in this competitive world, so companies need to make smart decisions and integrate advanced statistical solutions to gain an edge in the market. This course explores a variety of topics in data analytics for fashion, and features a practical use case, where you will analyze fashion retail data and build your own story report in Tableau.
    24 min
    Fashion analytics with Tableau is all about the exciting world of fashion, as well as the vastly expanding sector of online retail. Data-driven decision-making is crucial in this competitive world, so companies need to make smart decisions and integrate advanced statistical solutions to gain an edge in the market. This course explores a variety of topics in data analytics for fashion, and features a practical use case, where you will analyze fashion retail data and build your own story report in Tableau.
    What does the Course Cover Free
    What Is Fashion Analytics? Free
    Realizing the Potential of Analytics in Fashion Free
    The Breadth of Analytical Options Free
    Requirements for Embedding Analytics in Fashion Free
  • 2. Consumer-Driven Marketing
    17 min
    This chapter focuses on the importance of understanding your clients and their needs, as well as creating a seamless customer journey. Here we’ll discuss the main approaches to identifying consumer clusters. You will also gain a better understanding of the main predictors when it comes to consumer scoring, such as preferences, price point, or propensity to buy a product.
    17 min
    This chapter focuses on the importance of understanding your clients and their needs, as well as creating a seamless customer journey. Here we’ll discuss the main approaches to identifying consumer clusters. You will also gain a better understanding of the main predictors when it comes to consumer scoring, such as preferences, price point, or propensity to buy a product.
    Marketing Fundamentals for Analytics Free
    Analytics Activation in Consumer-Driven Marketing Free
    An Overview of Cluster Analysis and Consumer Scoring Free
  • 3. Consumer Analytics – Product Recommendation
    15 min
    Product recommenders are one of the hottest topics in data science and a great way to deliver personalized content, with large-scale platforms such as Amazon and Netflix leading the way. In this section, we’ll discuss the main approaches to product recommendation and the challenges of integrating these solutions for fashion retailers.
    15 min
    Product recommenders are one of the hottest topics in data science and a great way to deliver personalized content, with large-scale platforms such as Amazon and Netflix leading the way. In this section, we’ll discuss the main approaches to product recommendation and the challenges of integrating these solutions for fashion retailers.
    What Is a Product Recommendation  Systems?
    Collaborative and Content-Based Filtering
    Similarity Measures for Product Recommendation  Engines
  • 4. Digital and Web Analytics
    19 min
    This chapter is all about what consumers experience when they’re on an online platform. You will get familiar with the main problems that can be solved with the help of digital analytics with solutions such as Clickstream analytics, attribution models, A/B testing, and then explore the connection between these solutions and data science.
    19 min
    This chapter is all about what consumers experience when they’re on an online platform. You will get familiar with the main problems that can be solved with the help of digital analytics with solutions such as Clickstream analytics, attribution models, A/B testing, and then explore the connection between these solutions and data science.
    Introduction to Digital and Web Analytics
    Experience Analytics and Attribution Models
    Clickstream Analytics and A/B Testing
    Challenges and Opportunities in Web Analytics
    Practice exam
  • 5. Supply Chain Analytics
    13 min
    This is a major topic that is becoming even more relevant with the rise of online players in the fashion industry. In this chapter, we provide an overview of advanced supply chain analytics methods, which can be used to forecast replenishment times, stockout conditions, and returns, to name just a few. 
    13 min
    This is a major topic that is becoming even more relevant with the rise of online players in the fashion industry. In this chapter, we provide an overview of advanced supply chain analytics methods, which can be used to forecast replenishment times, stockout conditions, and returns, to name just a few. 
    Introduction to Supply Chain Analytics
    Advanced Analytics in the Supply Chain
    Applications of Analytics in the Supply Chain
  • 6. Integrated Demand Forecasting
    18 min
    Integrated Demand Forecasting is crucial for optimizing the entire production and supply chain, which makes it one of the key topics in the course. In this chapter, we’ll introduce the complexity of solving problems in this area, as well as advanced statistical solutions that you can adopt when forecasting demand. 
    18 min
    Integrated Demand Forecasting is crucial for optimizing the entire production and supply chain, which makes it one of the key topics in the course. In this chapter, we’ll introduce the complexity of solving problems in this area, as well as advanced statistical solutions that you can adopt when forecasting demand. 
    What Is Integrated Demand Forecasting?
    Integrated Demand Forecasting in the Fashion Industry
    Data Science in Demand Forecasting
    How Do Industry Leaders Use Using Integrated Demand Forecasting ?
  • 7. Pricing Optimization
    16 min
    In this section, we’ll cover the important aspect of finding the optimal price for products. We also provide an overview of metrics like price elasticity and discuss machine learning methods, such as logistic regression and neural networks that help us predict the right price for items.  
    16 min
    In this section, we’ll cover the important aspect of finding the optimal price for products. We also provide an overview of metrics like price elasticity and discuss machine learning methods, such as logistic regression and neural networks that help us predict the right price for items.  
    What Is Pricing Optimization? Free
    Advanced Analytics in Pricing Optimization Free
    How  Does the Fashion Industry Leverage Optimization in Pricing? Free
  • 8. Store Localization, Clustering, and In-store Optimization
    13 min
    This chapter is all about finding the right spot to open a new store, implementing efficient space-planning techniques, and, ultimately, creating the best customer journey within a physical store. You will learn about the parameters that need to be optimized when opening a new store, illustrated by examples of how industry leaders are using advanced analytics for store localization and in-store optimization to improve margins. 
    13 min
    This chapter is all about finding the right spot to open a new store, implementing efficient space-planning techniques, and, ultimately, creating the best customer journey within a physical store. You will learn about the parameters that need to be optimized when opening a new store, illustrated by examples of how industry leaders are using advanced analytics for store localization and in-store optimization to improve margins. 
    Introduction to Store Localization, Clustering, and In-store Optimization
    Advanced Analytics in Localization, Clustering, and In-store Optimization
  • 9. AI for Predicting Fashion Trends
    11 min
    We’ll take a look at some of the advancements coming from the world of computer vision and see how they’re employed in the fashion world today. You’ll see what a virtual wardrobe is, as well as an example of a neural network predicting fashion trends.  
    11 min
    We’ll take a look at some of the advancements coming from the world of computer vision and see how they’re employed in the fashion world today. You’ll see what a virtual wardrobe is, as well as an example of a neural network predicting fashion trends.  
    Introduction to Artificial Intelligence in Fashion Free
    Image Recognition and Market Intelligence in Fashion
  • 10. Case Study – Building a Fashion Analytics Story in Tableau
    54 min
    This is where you will have the chance to delve into a case study of a company online retailer and analyze data from its customer and a purchase database. You’ll build your own report in Tableau following the consumer journey, starting from Company KPIs, through Customer Journey, and ending with analyzing the Consumer Lifetime Cycle.  
    54 min
    This is where you will have the chance to delve into a case study of a company online retailer and analyze data from its customer and a purchase database. You’ll build your own report in Tableau following the consumer journey, starting from Company KPIs, through Customer Journey, and ending with analyzing the Consumer Lifetime Cycle.  
    Introduction to the Case Study Free
    Getting to Know the Dataset Free
    Creating a Company KPIs Table in Tableau - Net Sales Free
    Creating a Company KPIs Table in Tableau - Gross Profit Margins
    Creating a Map Chart of Consumer Countries in Tableau
    Creating a Customer KPIs Table in Tableau
    Creating a Bar Chart of Consumer Metrics in Tableau
    Building the Frequency Curve in Tableau
    Building the Repurchase Curve in Tableau
    Creating the Dashboards for the Fashion Analytics Story in Tableau
    Styling and Formatting the Fashion Analytics Report
    Interpretation of the Data Analytics Fashion Story
    Practice exam
  • 11. Course exam
    26 min
    26 min
    Course exam

Free lessons

What does the Course Cover

1.1 What does the Course Cover

5 min

What Is Fashion Analytics?

1.2 What Is Fashion Analytics?

2 min

Realizing the Potential of Analytics in Fashion

1.3 Realizing the Potential of Analytics in Fashion

6 min

The Breadth of Analytical Options

1.4 The Breadth of Analytical Options

5 min

Requirements for Embedding Analytics in Fashion

1.5 Requirements for Embedding Analytics in Fashion

6 min

Marketing Fundamentals for Analytics

2.1 Marketing Fundamentals for Analytics

5 min

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ACCREDITED certificates

Craft a resume and LinkedIn profile you’re proud of—featuring certificates recognized by leading global institutions.

Earn CPE-accredited credentials that showcase your dedication, growth, and essential skills—the qualities employers value most.

  • Institute of Analytics
  • The Association of Data Scientists
  • E-Learning Quality Network
  • European Agency for Higher Education and Accreditation
  • Global Association of Online Trainers and Examiners

Certificates are included with the Self-study learning plan.

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How it WORKS

  • Lessons
  • Exercises
  • Projects
  • Practice exams
  • AI mock interviews

Lessons

Learn through short, simple lessons—no prior experience in AI or data science needed.

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Exercises

Reinforce your learning with mini recaps, hands-on coding, flashcards, fill-in-the-blank activities, and other engaging exercises.

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Projects

Tackle real-world AI and data science projects—just like those faced by industry professionals every day.

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Practice exams

Track your progress and solidify your knowledge with regular practice exams.

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AI mock interviews

Prep for interviews with real-world tasks, popular questions, and real-time feedback.

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