Few people can claim they have developed more performance management systems and KPIs in business than anyone else in the world. Bernard Marr, the author of the Mastering Key Performance Indicators (KPIs) course, is one of them. With over 20 years of experience, he has consulted world-class organizations like Google, AstraZeneca, HSBC, Expedia, Walmart, Shell, T-Mobile, Toyota, the Ministry of Defense, the Home Office, the Bank of England, NATO, and the UN. His KPI training is a unique opportunity to learn how to measure what really matters in business by one of the greatest experts in the field.
Having a clear understanding of what key performance indicators are is essential for any professional looking to drive organizational success and make better-informed decisions. If you‘re a junior employee, this course will equip you with fundamental KPI management skills. You'll gain a comprehensive understanding of how to use KPIs as a powerful tool to inform day-to-day operations and project work, thereby elevating your role within your organization.
On the other hand, if you're a manager or part of the leadership team, you'll learn how to identify KPIs that best suit your organization and align them with your strategic long-term goals.
The Mastering Key Performance Indicators (KPIs) course offers a structured learning journey introducing you to KPI fundamentals. It teaches you how to formulate key performance questions, explains the different types of KPIs organizations use, and provides you with several KPI template frameworks. Moreover, Bernard coaches you how to create KPIs in different industries. Finally, you’ll spend a significant amount of time on performance management and KPI reporting.
This is a truly valuable KPI training that will boosts your business understanding and demonstrates how to use KPIs strategically.
Business analyticsdata analysisKPIsTheory
What You'll Learn
This Mastering Key Performance Indicators (KPIs) course has been meticulously crafted to equip you with a robust understanding of KPIs and functions, and their implementation and relevance across diverse industries. Throughout this learning journey, you will gain critical insights and the practical abilities to thrive in the realm of performance measurement and management:
Fundamentals of KPIs
Understand what matters in business
Use the Smart Strategy Board and the Mapping and Performance framework
In the introductory part of the Mastering Key Performance Indicators (KPIs) course, Bernard Marr uses three powerful analogies to highlight the importance of KPIs in business and why organizations that use them in the right way are much more likely to succeed.
In this section, you learn how to map your strategic goals using a tool called the Smart Strategy Board (SSB). Bernard Marr created this tool by putting together the best from all the different performance management systems and strategic performance management frameworks.
To identify what indicators and KPIs might be useful for your business, you first have to identify the questions that you want answered. Once you've done so, you’ll be able to determine what data you need. Collecting the right data is crucial to business success.
In this section we’ll be developing KPIs that fit your goals—the really meaningful measures for your business. You will learn what key performance indicators are and familiarize yourself with some of the key concepts. Bernard Marr shows many best practices that you can apply in real-life in addition to a detailed KPI template that you can use to develop solid meaningful KPIs and avoid some of the biggest mistakes people make in this process.
The focus in this part of the course is on performance management using KPIs. You’ll learn how to turn data into insights and take advantage of effective data storytelling and visualization best practices. Another key topic Bernard covers is how to conduct performance improvement meetings.
The course concludes with encouraging learners to continually improve and expand their knowledge in performance measurement. It also promotes ongoing interaction with the instructor and further exploration of the topic.
The course delves into the fundamentals of KPIs, equipping you with the knowledge to formulate key performance questions, identify relevant KPIs for your organization, and create impactful KPI frameworks. Marr masterfully guides you through the intricacies of KPI development and implementation, ensuring you gain the skills to tailor KPIs to specific industries and business objectives.
Bernard Marr is very knowledgeable on the content but also has a relaxed almost conversational delivery. He makes what can be a dry topic more relatable through creative use of metaphors and real-world examples.
The first chapter is interesting, I'm excited to finish the course and gain more knowledge!
“Key performance indicators serve as critical navigation tools for organizations. KPIs help them make well-informed decisions, achieve their goals, and chart a path to success in an ever-changing and competitive landscape.”