Sign-Up Flow Optimization Analysis with Tableau

with Ivan Manov

Sign-up flows represent some of the main aspects of any user onboarding experience, which makes optimizing the registration process crucial for any business with an online presence. In this course, we’ll use 365’s data to analyze the webpage visitors’ behavior with the help of MySQL and visualize it in a dashboard built in Tableau. Through the analysis, we’ll create a report to identify actionable insights that we’ll apply to improve the sign-up flow, followed by an A/B test verifying the impact of our actions.

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