Upcoming courses

Sign-up flows represent some of the main aspects of any user onboarding experience, which makes optimizing the registration process crucial for any business with an online presence. In this course, we’ll use 365’s data to analyze the webpage visitors’ behavior with the help of MySQL and visualize it in a dashboard built in Tableau. Through the analysis, we’ll create a report to identify actionable insights that we’ll apply to improve the sign-up flow, followed by an A/B test verifying the impact of our actions.

KPIs are a vital ingredient for better decision-making. In a smarter world, in which we have an explosion of data – we need to figure out what really matters, because there is certainly an information overload. In this course, you will learn how to develop a KPI framework by mapping your strategic goals. Bernard will teach you how to ask the right questions to find the relevant metrics.

This course gives a proper introduction to the world of marketing if you are new to the field. Then it discusses at length how data analysis and data science help marketers make decisions to better understand target customers and improve a company’s value offering. The author walks you through real-life examples of website analytics, social media analytics, how to assess customer profitability, and perform marketing mix modelling.

Data engineers prepare data for operational and analytical uses. Data engineering focuses on the collection, storage, management, transformation and presentation of data to make it useful for analytics, operational uses and data science. Data engineers build pipelines for data collection and storage taking into consideration security, reliability, scalability, fault-tolerance and efficiency. Main things are to be able to collect & ingest, store & manage and process data. Data engineering is important because it lays down the foundations for data analytics and data science capabilities.

This course is an exciting opportunity to work on a real-world use case with 365’s own data! We will delve into the dashboard creation process focusing on company growth. This will be a complete and self-sufficient project: from conceptualizing the most important metrics to acquiring the data through SQL, preprocessing it if necessary, to visualizing it with Tableau. The goal is to help you develop your dashboard skills by showing you what the creation process entails and giving you tips for every step. For this reason, we will be using data from the 365 platform.

Description: This course is designed to equip students with a deep understanding of the transformative potential of artificial intelligence (AI), its key applications, and its pivotal role in today's business landscape. Participants will learn about the historical evolution of AI, its different types, and how it interacts with other adjacent technologies. The course also emphasizes the incorporation of AI in various aspects of a business, such as in products, services, and operations, enabling smarter solutions and augmenting business processes.