Online Course
Persuasion and Influence

Name: Persuasion and Influence Course
Price: 36 USD

with Valentina Bogdanova

Master the art of Persuasion: Apply key principles of influence to effectively persuade stakeholders

4.9

808 reviews on

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187 students already have enrolled

Skill level:

Basic

Duration:

1 hour

CPE credits:

0.5

CPE stands for Continuing Professional Education and represents the mandatory credits a wide range of professionals must earn to maintain their licenses and stay current with regulations and best practices. One CPE credit typically equals 50 minutes of learning. For more details, visit NASBA's official website: www.nasbaregistry.org

Accredited:

certificate

What You Learn

Become persuasive and inspire others to act on your proposals.
Understand the science behind the core principles of influence.
Protect yourself from manipulation and pressured agreement.
Use influence principles in personal and professional situations.
Apply all six principles of influence to real-life scenarios.

Topics & tools

business fundamentalstheorypersuasionsoft skillscareer development

Your instructor

Valentina Bogdanova

Marketing & Sales Professional | Former CEO of GPS Bulgaria | Telecom Industry Executive

Track record

Bringing real-world expertise from leading global companies

Academic background

Master's degree, Business Administration

Ask Valentina a question

Course Overview

Accredited certificates

Course OVERVIEW

Description

CPE Credits: 0.5 Field of Study:
Delivery Method: QAS Self Study

This Persuasion course covers the core principles of influence documented by prof. Robert Cialdini in his famous book “Influence: Science and Practice.” It goes into detail about the six core principles of influence we can use to impact most people’s decisions and behavior. According to prof. Robert Cialdini, these principles have been ingrained in the subconscious part of our minds and are our genetical heritage of humanity. Together, we will learn why recognizing and considering the principles of reciprocation, consistency, social proof, liking, scarcity, and authority can play a significant role in communication in a business and social environment.

Prerequisites

No prior experience or knowledge is required. We will start from the basics and gradually build your understanding. Everything you need is included in the course

Advanced preparation

None

Curriculum

6 lessons

1. The six principles of persuasion

27 Min

The Persuasion course has a dedicated lesson for each of the six core principles of persuasion: reciprocation, consistency, social proof, liking, scarcity, and authority. Learn how you can use them to influence the attitudes and behavior of people in a business and social context.

Reciprocation

Consistency

Social proof

Liking

Scarcity

Authority

Free preview

1.1 Reciprocation

5 min

1.2 Consistency

4 min

1.3 Social proof

4 min

1.4 Liking

5 min

1.5 Scarcity

4 min

1.6 Authority

5 min

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I’ve been with 365 Data Science for about two years, starting with the Business Analyst course and now working on Data Engineering. My Excel skills improved so much they helped me land two promotions, and my coding knowledge—especially in Python—has grown dramatically. The courses go deeper, helping me understand the mechanisms behind technology. With a set schedule and commitment, the results are real. I highly recommend 365 and look forward to continuing my learning journey.

Mattew M.

Before 365: Mortgage Loan Officer | Movement Mortgage

After 365: Compliance Analyst | Movement Mortgage

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94%

of AI and data science graduates

successfully change

or advance their careers.

So far, I am in love with this course. Being taught in a very clear, organized manner. And the medal is to the recap questions because they really come through in solidifying one's understanding.

Isaac K.

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96%

of our students recommend

365 Data Science.

365 Data Science was absolutely essential in getting me where I am today. The curriculum gave me a solid foundation in data analysis, data science, machine learning, and deep learning—both theory and practice. The structured approach and hands-on projects made complex topics easy to understand and apply. Earning certificates boosted my confidence and LinkedIn profile, helping me stand out in interviews. That momentum led me to internships and, ultimately, to my current role as an AI Engineer.