Data Strategy

With Bernard Marr

Data is the fuel for optimal business decisions. Gain the skills to unleash process improvements, ensure profits and drive growth in any organization.

81 Lessons
5 hours
Limited Time Offer - 50%
$49.50 $99.00
Billed once. Lifetime access to all course materials and updates.

Learn How to Maximize the Value of Data

Develop the data-driven mindset that will enable you to anticipate customer needs, provide more intelligent services and products, and achieve desired business outcomes.

Hours of video
Practical tasks

Beginner-Friendly Curriculum Designed with your Practical Needs in Mind

Learn in-demand skills with a structured course that prepares you for the world of data science as it is today.

Data Strategy

Packed with real-world scenarios and case studies, this course provides you with the context you need to turn data into actionable insights and execute a well-structured data strategy in your own organization.

01 Introduction to Data Strategy 1 lesson

02 Deciding Your Strategic Data Needs 1 lesson

03 Using Data to Improve Your Decisions 8 lessons

04 Using Data to Understand Your Customers and Markets 5 lessons

05 Using Data to Provide More Intelligent Services 1 lesson

06 Using Data to Make More Intelligent Products 1 lesson

07 Using Data to Improve Your Business Processes 1 lesson

08 Monetising Your Data 2 lessons

09 Defining Your Data Use Cases 3 lessons

10 Sourcing and Collecting the Data 10 lessons

11 Data Governance 4 lessons

12 Turning Data into Insights 20 lessons

13 Creating the Technology and Data Infrastructure 11 lessons

14 Building the Data Competencies in Your Organization 6 lessons

15 Executing and Revisiting Your Strategy 6 lessons

16 Looking Ahead 1 lesson

Who Can Benefit from This Course

Designed for business owners, business executives, and data practitioners, this course is beneficial for anyone seeking to drive innovation and empower effective decision-making through data.
Billed once. Lifetime access to all course materials and updates

This Course Gives You Lifetime Access to

Certificate of Achievement

Showcase your skills and bolster your data science credentials.

Self-Paced Learning

Enjoy maximum flexibility and forget about cramming against the clock.

Q&A Hub

No need to do it alone – our community of learners and instructors is there for you.

Resume Builder

Write a sharp and effective resume in minutes and get noticed by employers.

User Dashboard

Learn with a sense of purpose. Track your course progress, set daily goals, and make success a routine.

Course Materials

You have unlimited access to all course materials, downloadable resources, and content updates.

What You’ll Learn

The Data Strategy course is the ultimate tool for anyone who wants to build a successful business career. The course will help you understand why data is one of the most essential assets for any business organization.

  • How to improve business processes and gain new revenue streams 
  • Distinguish between strategic data needs
  • Improve your decision-making strategy 
  • Understand customers and markets 
  • Use data to provide intelligent services and products 
  • Data quality, ethics, privacy, ownership, access and security 

Our graduates work at
Bernard Marr

Meet Bernard Marr

Bernard Marr is one of the world’s most renowned and celebrated data strategists, best-selling author, influencer, and thought leader in the field of business and technology.

A Cambridge University graduate, he was ranked by LinkedIn as one of the top 5 business influencers in the world and the No. 1 influencer in the UK.

Apart from authoring 18 best-selling books, he also writes a regular column for Forbes and advises many of the world’s best-known organizations. With his 2 million followers on social media, Bernard is a true authority when it comes to strategy, business performance, digital transformation, and the intelligent use of data in business! He has worked with and consulted some of the most impressive companies and organizations in the world.

of Experience
on LinkedIn

Buy Once. Enjoy Lifetime Access.

One-time payment. Lifetime access to all course materials and updates.

4,022 Students Have Joined the Course!

Samuel L.
The structure of the course was good and help me understand - 5 areas where data strat can be used, how to start it and skills need to implement.
Anita C.
Really informative and presented in an easy to follow format. Would recommend it as a solid overview and introduction into what being data driven as a company could and should mean.
Thewin S.
Great course for everyone even who is not tech fans. It describes clearly on what data strategy looks like, how we can get benefits from the strategy. The course illustrates clearly that data is not about only technical perspectives but also how to use it wisely.
Louis Sanjay D.
Excellent course, very well structured. Offers a strong springboard to dive into individual topics. Good job Bernard. Keep delivering courses.
Dan L.
The course offers an amazing overview of the potential of using data strategy in a business. It's a good course for any leader in an organization as the potentials of data are endless.
Larry C.
This course opens up my eyes about the importance of data when you use it correctly. I really enjoy this short introductory course about Data Science.
Roland D.
This is a fantastic course, one of the best I have ever purchased, really pleased with every chapter! Very clear course with excellent content that can be easily understood and applied. Lots of real world examples, the tutor clearly has a varied and wide experience in his subject area, great to learn from him! Brilliant!
Chinyelugo U.
I enjoyed the course more than I thought I would. I got a lot of insights from the various points and tips regarding analytics, data strategy and ways to use big data as a service. I also found very interesting how to access free data that is available. I highly recommend to anyone interested in understanding what data strategy is all about and how to effectively apply it.
Danny R.
This course strengthened and expanded my knowledge of data science. The importance of the value of data in organizations should be known to everyone, at all levels of performance within the company. Making decisions based on facts and data is the best option that every company should choose for the future. The investment in data strategies that companies adopt will be reflected in future earnings.
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Frequently Asked Questions

What does ‘billed once’ mean for this course?

Unlike setting up a Premium subscription to our platform, for which you would be billed monthly or annually, acquiring individual courses requires a one-time payment only. The course you are purchasing is still hosted by 365 Data Science and comes with most of the perks of our dedicated platform – resume builder, user dashboard, Q&A hub, and more.

Can I access other courses on the platform when I buy this one?

Our limited-time offer covers individual course purchases only. If you are interested in the full curriculum offered on our platform or would like to enroll in a more extensive career track, consider continuing your data science journey with one of our subscription plans today!

Do I have a time limit for completing the course?

Purchasing this course makes it your own. This means you will have no set time limit for completing any of the modules or assignments. Even better – your perks will stay yours even after you complete the course. They, along with it, will be accessible to you indefinitely.

How do I get a Course Certificate?

As long as you get a exam score of 60% or above, you are eligible to receive a Course Certificate! It is generated automatically, and you can download, view, and share it at any time. All enrolled students have access to course exams – no matter how many lessons they have watched in a course.

How long will my certificate be valid?

Your Course Certificate has no expiration date. In other words, you’ll never have to worry about validity issues or having to re-take the course after a certain amount of time.

Do I need prior experience or an academic degree to take the course?

No, there are no prerequisites for enrolling. Everything you need to know is included in the course. This is one of the things that make us stand out from other platforms which usually consider mathematics and statistics a prerequisite. We explain it all step-by-step, including how to download and install the necessary software, e.g., Excel, Anaconda, Jupyter Notebook, Python, R, MySQL, Tableau Public, etc.

Take Your Data Skills to the Next Level

  • Content updates
  • Exam
  • Learning resources
  • Certificate
  • Resume builder
  • Self-paced learning
  • Lifetime access
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