We have a mode! But Now what?
Ok, this was a super fun course and I loved this business case. However, I am not completely clear as to HOW do we use this model to make helpful predctictions. Let's say I wanted to take a new audiobook dataset and predict if a customer is likely to purchase in the next 6 months or no, so that I can use this information for marketing purposes. How can I do that?
Even i am begginer, and my guess the first step is to do a labelling, practically add a new column with 1/0 as values or True or false as values, and for each row we need to first capture the information whether the resp customer has done a purchase in last 6 month or not. I am talking about supervised learning here, first we need to give the machine the necessary sample data, (ie., the new column i said above), only then we can train it to make a prediction.