A/B Testing in Python

with Anastasia Kuznetsova
4.7/5
(603)

Master A/B Testing in Python: Drive business growth and improve user experience with data-driven decisions

3 hours of content 6683 students

$99.00

Lifetime access

Buy now
14-Day Money-Back Guarantee

What you get:

  • 3 hours of content
  • 9 Downloadable resources
  • World-class instructor
  • Closed captions
  • Q&A support
  • Future course updates
  • Course exam
  • Certificate of achievement

A/B Testing in Python

$99.00

Lifetime access

Buy now
14-Day Money-Back Guarantee

What you get:

  • 3 hours of content
  • 9 Downloadable resources
  • World-class instructor
  • Closed captions
  • Q&A support
  • Future course updates
  • Course exam
  • Certificate of achievement

$99.00

Lifetime access

Buy now

$99.00

Lifetime access

Buy now
14-Day Money-Back Guarantee

What you get:

  • 3 hours of content
  • 9 Downloadable resources
  • World-class instructor
  • Closed captions
  • Q&A support
  • Future course updates
  • Course exam
  • Certificate of achievement

What You Learn

  • Master A/B testing concepts and their technical applications under the guidance of a proven industry expert
  • Gain the ability to define, start, analyse, and measure the success of A/B tests
  • Learn how to effectively run multiple A/B tests at the same time to iterate faster
  • Acquire valuable experiment design know-how for digital products
  • Excel in A/B testing data science interviews and launch a successful career in data science
  • Boost your career prospects by mastering A/B testing, a highly in-demand technical skill

Top Choice of Leading Companies Worldwide

Industry leaders and professionals globally rely on this top-rated course to enhance their skills.

Course Description

The A/B Testing in Python course gives you a rare opportunity to learn a skill that’s invaluable to all data scientists. Your instructor, Anastasia Kuznetsova, is a proven expert who works in one of the largest music streaming platforms in the world. In this course, she touches on several practical examples that not only allow you to learn the mechanics of A/B testing but also reinforce your understanding of how these concepts are applied in a real-life working environment.

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Welcome to the course: meet your instructor

1.1 Welcome to the course: meet your instructor

4 min

What is A/B testing and why is it so important?

1.2 What is A/B testing and why is it so important?

9 min

The key characteristics of an A/B test

1.3 The key characteristics of an A/B test

4 min

How to create an A/B test? Who does it?

1.4 How to create an A/B test? Who does it?

3 min

How to know if an A/B test was successful? Defining KPIs and metrics

1.5 How to know if an A/B test was successful? Defining KPIs and metrics

8 min

Calculation of metrics in practice: Kittengram

1.6 Calculation of metrics in practice: Kittengram

3 min

Curriculum

  • 1. Introduction to A/B testing
    6 Lessons 31 Min

    The first section of the course answers some fundamental questions such as what is A/B testing, which are the key characteristics of an A/B test, how to create an A/B test, and who takes part in the process.

    Welcome to the course: meet your instructor
    4 min
    What is A/B testing and why is it so important?
    9 min
    The key characteristics of an A/B test
    4 min
    How to create an A/B test? Who does it?
    3 min
    How to know if an A/B test was successful? Defining KPIs and metrics
    8 min
    Calculation of metrics in practice: Kittengram
    3 min
  • 2. Setting up and executing A/B tests in practice
    11 Lessons 101 Min

    In this part of the course, we will go through a complete practical example that shows you how a fictional company called Kittengram can benefit of A/B testing and which are some of the metrics they will use to monitor business performance.

    Data instrumentation and tracking
    9 min
    How to calculate metrics from raw datasets
    13 min
    Designing the experiment
    12 min
    How to set up the A/B test
    7 min
    What is statistical significance?
    8 min
    Calculating the sample size of an A/B test
    13 min
    Example of significance power calculator
    4 min
    A/B test - start & analysis
    7 min
    How to present the results of an A/B test
    8 min
    A/B test analysis process
    11 min
    Comparing the activity between the groups
    9 min
  • 3. Advanced A/B testing considerations and interview prep
    2 Lessons 16 Min

    This section covers some important considerations on advanced A/B testing situations such as how to run multiple A/B tests simultaneously and how to ensure your A/B test is ethical from a user privacy perspective.

    Advanced A/B testing considerations
    11 min
    How to A/B test ethically
    5 min
  • 4. Interview preparation
    7 Lessons 25 Min

    The course instructor will share with you how to pass successfully the A/B test part of the data science interview. This section will prove invaluable to those of you who are looking for their first job in the field of data science.

    Introduction
    1 min
    Question 1
    3 min
    Question 2
    2 min
    Question 3
    4 min
    Question 4
    4 min
    Question 5
    3 min
    How to prepare for the interview
    8 min
  • 5. Conclusion
    1 Lesson 4 Min

    A final lecture to congratulate you on the progress you have made and recommend the next steps on your journey to become a data scientist.

    Conclusion
    4 min

Topics

TheoryPythonA/B testingExperiment designProduct designDigital analytics

Tools & Technologies

python
theory

Course Requirements

  • Highly recommended to take the Statistics and Intro to Python courses first
  • You will need to install the Anaconda package, which includes Jupyter Notebook

Who Should Take This Course?

Level of difficulty: Beginner

  • Aspiring data analysts and data scientists
  • Current data analysts and data scientists who are passionate about growth and want to boost their A/B testing skills
  • Business owners and startup founders

Exams and Certification

A 365 Data Science Course Certificate is an excellent addition to your LinkedIn profile—demonstrating your expertise and willingness to go the extra mile to accomplish your goals.

Exams and certification

Meet Your Instructor

Anastasia Kuznetsova

Anastasia Kuznetsova

Data Scientist at

1 Courses

603 Reviews

6683 Students

Anastasia is an experienced data scientist who has worked in tech, banking, game development, and research. In one of her prior jobs, she helped improve player experience through A/B testing for popular games like Candy Crush Saga. She has earned two Master’s degrees in Business Intelligence and Computer Science. One of her passions is sharing career-related knowledge with other people interested in the data science field. If you haven’t done it already, you should definitely take a look at Anastasia K’s popular YouTube channel which has over 35k subscribers.

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