A/B Testing in Python

Name: A/B Testing in Python
Price: 36 USD

with Anastasia Kuznetsova

4.7/5

(614)

Master A/B Testing in Python: Drive business growth and improve user experience with data-driven decisions

3 hours of content 6847 students

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What you get:

3 hours of content
9 Downloadable resources
World-class instructor
Closed captions
Q&A support
Future course updates
Course exam
Certificate of achievement

A/B Testing in Python

A course by Anastasia Kuznetsova

Start for Free

What you get:

3 hours of content
9 Downloadable resources
World-class instructor
Closed captions
Q&A support
Future course updates
Course exam
Certificate of achievement

$99.00

Lifetime access

Buy now

Start for Free

What you get:

3 hours of content
9 Downloadable resources
World-class instructor
Closed captions
Q&A support
Future course updates
Course exam
Certificate of achievement

What You Learn

Master A/B testing concepts and their technical applications under the guidance of a proven industry expert
Gain the ability to define, start, analyse, and measure the success of A/B tests
Learn how to effectively run multiple A/B tests at the same time to iterate faster
Acquire valuable experiment design know-how for digital products
Excel in A/B testing data science interviews and launch a successful career in data science
Boost your career prospects by mastering A/B testing, a highly in-demand technical skill

Top Choice of Leading Companies Worldwide

Industry leaders and professionals globally rely on this top-rated course to enhance their skills.

Course Description

The A/B Testing in Python course gives you a rare opportunity to learn a skill that’s invaluable to all data scientists. Your instructor, Anastasia Kuznetsova, is a proven expert who works in one of the largest music streaming platforms in the world. In this course, she touches on several practical examples that not only allow you to learn the mechanics of A/B testing but also reinforce your understanding of how these concepts are applied in a real-life working environment.

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1.1 Welcome to the course: meet your instructor

4 min

1.2 What is A/B testing and why is it so important?

9 min

1.3 The key characteristics of an A/B test

4 min

1.4 How to create an A/B test? Who does it?

3 min

1.5 How to know if an A/B test was successful? Defining KPIs and metrics

8 min

1.6 Calculation of metrics in practice: Kittengram

3 min

Curriculum

1. Introduction to A/B testing

6 Lessons 31 Min

The first section of the course answers some fundamental questions such as what is A/B testing, which are the key characteristics of an A/B test, how to create an A/B test, and who takes part in the process.

Welcome to the course: meet your instructor
4 min
What is A/B testing and why is it so important?
9 min
The key characteristics of an A/B test
4 min
How to create an A/B test? Who does it?
3 min
How to know if an A/B test was successful? Defining KPIs and metrics
8 min
Calculation of metrics in practice: Kittengram
3 min
2. Setting up and executing A/B tests in practice

11 Lessons 101 Min

In this part of the course, we will go through a complete practical example that shows you how a fictional company called Kittengram can benefit of A/B testing and which are some of the metrics they will use to monitor business performance.

Data instrumentation and tracking
9 min
How to calculate metrics from raw datasets
13 min
Designing the experiment
12 min
How to set up the A/B test
7 min
What is statistical significance?
8 min
Calculating the sample size of an A/B test
13 min
Example of significance power calculator
4 min
A/B test - start & analysis
7 min
How to present the results of an A/B test
8 min
A/B test analysis process
11 min
Comparing the activity between the groups
9 min
3. Advanced A/B testing considerations and interview prep

2 Lessons 16 Min

This section covers some important considerations on advanced A/B testing situations such as how to run multiple A/B tests simultaneously and how to ensure your A/B test is ethical from a user privacy perspective.

Advanced A/B testing considerations
11 min
How to A/B test ethically
5 min
4. Interview preparation

7 Lessons 25 Min

The course instructor will share with you how to pass successfully the A/B test part of the data science interview. This section will prove invaluable to those of you who are looking for their first job in the field of data science.

Introduction
1 min
Question 1
3 min
Question 2
2 min
Question 3
4 min
Question 4
4 min
Question 5
3 min
How to prepare for the interview
8 min
5. Conclusion

1 Lesson 4 Min

A final lecture to congratulate you on the progress you have made and recommend the next steps on your journey to become a data scientist.

Conclusion
4 min

Topics

TheoryPythonA/B testingExperiment designProduct designDigital analyticsMath & StatisticsBusiness SkillsCareer Development

Tools & Technologies

Course Requirements

Highly recommended to take the Statistics and Intro to Python courses first
You will need to install the Anaconda package, which includes Jupyter Notebook

Who Should Take This Course?

Level of difficulty: Beginner

Aspiring data analysts and data scientists
Current data analysts and data scientists who are passionate about growth and want to boost their A/B testing skills
Business owners and startup founders

Exams and Certification

A 365 Data Science Course Certificate is an excellent addition to your LinkedIn profile—demonstrating your expertise and willingness to go the extra mile to accomplish your goals.

Meet Your Instructor

Anastasia Kuznetsova

Data Scientist at

1 Courses

614 Reviews

6847 Students

Anastasia is an experienced data scientist who has worked in tech, banking, game development, and research. In one of her prior jobs, she helped improve player experience through A/B testing for popular games like Candy Crush Saga. She has earned two Master’s degrees in Business Intelligence and Computer Science. One of her passions is sharing career-related knowledge with other people interested in the data science field. If you haven’t done it already, you should definitely take a look at Anastasia K’s popular YouTube channel which has over 35k subscribers.