01.01.2023
I love the examples, illustrations, and humor! A splendid experience.
The Marketing Strategy course will teach how to understand the key marketing processes and use them to grow your business. It answers two essential questions: “How do we create value for customers?” and “How do we communicate the value we create?”
Marketing is the engine that drives a company’s sales. It is among the crucial activities inside an organization and a key determinant of its success. This course on strategic marketing covers everything from the fundamentals of modern marketing theory to key marketing processes and advanced approaches. You will learn how to create a winning long-term marketing strategy, set up an effective marketing mix, and much more.. This course is suitable for every aspiring marketing strategist, as well as for business executives who want to understand the marketing fundamentals. The curriculum contains real-life examples that help understand the concepts and their application in practice.
The Marketing Strategy course gives you a top-level view of how successful organizations approach their marketing efforts. It covers in detail all frameworks included in MBA courses and equips you with the tools to become a successful marketing professional. After completing the online Marketing Strategy course, you will be able to understand the key marketing activities and the core building blocks of a successful strategy.
Student feedback
“Marketing is an ongoing process. It starts with studying people’s behaviour and identify their needs. Then, we can use this knowledge to create products that people want. After creating the products, we can focus on communicating their value to people, explaining how they fulfil their needs. The ultimate goal of marketing is to establish a long-term bond with clients.”
Ex-CEO Telecom