Learn the key principles of influence that will help you persuade and impact employees, managers, and decision makers
This Persuasion course covers the core principles of influence documented by prof. Robert Cialdini in his famous book “Influence: Science and Practice.” It goes into detail about the six core principles of influence we can use to impact most people’s decisions and behavior. According to prof. Robert Cialdini, these principles have been ingrained in the subconscious part of our minds and are our genetical heritage of humanity. Together, we will learn why recognizing and considering the principles of reciprocation, consistency, social proof, liking, scarcity, and authority can play a significant role in communication in a business and social environment.
The course teaches you the basics of the six principles of influence. The practical skills and knowledge you will acquire from this persuasion training will prove invaluable throughout the course of your entire career.
The Persuasion course has a dedicated lesson for each of the six core principles of persuasion: reciprocation, consistency, social proof, liking, scarcity, and authority. Learn how you can use them to influence the attitudes and behavior of people in a business and social context.Reciprocation Consistency Social proof Liking Scarcity Authority