Really enjoyable, practical, extemely useful and very well explained. Kudos to the instructor!
The sign-up flow optimization analysis course uncovers potential issues that websites may encounter with their registration process. You’ll put theory to practice in a use case employing actual data from 365's website visitors, examining their interactions with the current sign-up screen. Essentially, we aim to point out specific issues that require further investigation. To address these challenges, we employ powerful tools like SQL and Tableau and conduct an in-depth optimization analysis. By creating insightful visualizations, we reveal critical obstacles hindering the smooth sign-up flow and identify actionable solutions. After organizing those observations into a customized analysis report, we validate the findings by implementing robust A/B testing. Еquipped with data-driven insights, we then make informed decisions on whether specific recommendations should be employed to enhance user experience. Are you looking to improve your website’s performance and conversion rates? Join the thousands of professionals who have taken 365’s program and are now using their new skills to advance their careers. Sign up now and master the art of optimization analysis.
The sign-up flow optimization analysis course is an exciting journey that allows you to deepen your understanding of visitor onboarding and how to improve the registration process. By examining the behavior of 365's visitors, you'll acquire the expertise in utilizing SQL and Tableau to better interpret their actions and enhance user experience.
Uncover the theoretical framework guiding our ongoing research and learn the core principles of a streamlined website registration process. We define the key aspects in a sign-up flow optimization analysis with SQL and Tableau and draw a rough sketch of the dashboard we’ll be making.
Learn how to use MySQL Workbench to collect and extract the necessary data for creating visualizations. You have the opportunity to build the relevant MySQL queries from scratch.
This section of the sign-up flow optimization analysis course demonstrates how to import the data we’ve collected with MySQL into Tableau. You acquire the skills necessary to build essential visualizations that represent the issues 365’s visitors encounter during their sign-up and login processes. You use filters, parameters, and sheet swapping to enhance bar and line charts and display informative statistics.
In this part of the sign-up flow optimization analysis course, you build a Tableau story leveraging the visualizations we’ve made. We will organize and format the story as an interactive tool for interpreting and exploring the data effectively.
Based on the gathered information, you conduct a comprehensive data analysis with the help of the Tableau story. You also learn how to perform a sign-up flow optimization analysis and construct a hypothesis about possible improvements. And you formulate business objectives and opportunity sizing and search for ways to achieve the goals with appropriate actionable solutions. Lastly, we organize our observations and findings into a customized template for presenting to an audience
Gain a fundamental understanding of statistics and apply the experimental approach known as A/B testing. We use this method to test our hypothesis on the website sign-up flow optimization and learn how to make data-driven decisions.
The section summarizes the obtained knowledge and discusses potential webpage improvements. Additionally, you can explore best practices for optimizing sign-up flow and other possible actions that aren’t central to the current study but could be tackled in future projects of a similar nature.
“Before you can effectively analyze data, you must gain a comprehensive understanding of its collection, organization, visualization, and interpretation. It is these steps that equip you with the insights necessary to make well-informed decisions for your business growth.”
Content Creator at 365 Data Science
Sign-Up Flow Optimization Analysis with SQL and Tableau
with Ivan Manov