Get a grasp on the importance of sign-up flow optimization analysis that this course tackles and understand our inspiration for examining and sharing 365’s data.

Uncover the theoretical framework guiding our ongoing research and learn the core principles of a streamlined website registration process. We define the key aspects in a sign-up flow optimization analysis with SQL and Tableau and draw a rough sketch of the dashboard we’ll be making.

Learn how to use MySQL Workbench to collect and extract the necessary data for creating visualizations. You have the opportunity to build the relevant MySQL queries from scratch.

This section of the sign-up flow optimization analysis course demonstrates how to import the data we’ve collected with MySQL into Tableau. You acquire the skills necessary to build essential visualizations that represent the issues 365’s visitors encounter during their sign-up and login processes. You use filters, parameters, and sheet swapping to enhance bar and line charts and display informative statistics.

In this part of the sign-up flow optimization analysis course, you build a Tableau story leveraging the visualizations we’ve made. We will organize and format the story as an interactive tool for interpreting and exploring the data effectively.

Based on the gathered information, you conduct a comprehensive data analysis with the help of the Tableau story. You also learn how to perform a sign-up flow optimization analysis and construct a hypothesis about possible improvements. And you formulate business objectives and opportunity sizing and search for ways to achieve the goals with appropriate actionable solutions. Lastly, we organize our observations and findings into a customized template for presenting to an audience

Gain a fundamental understanding of statistics and apply the experimental approach known as A/B testing. We use this method to test our hypothesis on the website sign-up flow optimization and learn how to make data-driven decisions.

The section summarizes the obtained knowledge and discusses potential webpage improvements. Additionally, you can explore best practices for optimizing sign-up flow and other possible actions that aren’t central to the current study but could be tackled in future projects of a similar nature.