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Interpretation of Customer segmentation results

Interpretation of Customer segmentation results

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Hi,
How did you interpret the numbers in the customer analysis? For example, the last segment has a 0.029 mean for the sex column, why did you interpret that as “must of the people in that segment are male” why not female?

1 Answer

365 Team

Hi Adelore, 
in our data, the feature for gender is binary and:
0 means male, 
1 means female.
Which means that with a mean of 0.029, which is close to zero, the majority of people in this segment are male.
You can check out the purchase data legend excel file to see the exact coding for each variable or just check out the lecture here:
https://365datascience.teachable.com/courses/709679/lectures/12746112
 
Best, 
Eli

Thank you. Very helpfull