Bare Udusegbe
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Last answered:

02 Oct 2022

 Posted on:

16 Sept 2022
0

Resolved: Is it appropriate to compare conversion vs dropoff rates?

in Data-Driven Business Growth / Exploring the data: small dataset

I noticed the instructor was comparing the dropoff rates of customers who visited the site directly vs the conversion rate of customers who saw the ad. Was this intentional? For example, the conversion rate for direct site visit and then purchase is 68.6% compared with 2.5% via ad (in the video lesson, 2.5% was compared 9% - the dropoff rate!). Thanks in advance for the clarity.

3 answers ( 1 marked as helpful)
Davis Balaba
Posted on:

16 Sept 2022
0

Thanks for the question. If we're semantically aligned, dropoff rate should equal 1 - conversion rate. In this case, I misspoke and should have prefaced my comparison with "dropoff rates are much smaller and not conversion rates are much higher. Thanks for flagging this.

Helpful answer
Bare Udusegbe
Super learner
This user is a Super Learner. To become a Super Learner, you need to reach Level 8.
Posted on:

17 Sept 2022
1

Thanks for the speedy response & clarification.

Ahmed Ewis
Posted on:

02 Oct 2022
0

Why the solution sheet with the defined equations are not provided? can you please attach them.
thanks.

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