During the lecture, the instructor stated to answer
“How often people from different segments visit the store?” the standard deviation for Career-Focused is quite high, that implies that customer in this segment is homogeneous.
then while answering this question “How often people from different segments buy a product (chocolate candy bar)?”. he stated that Fewer-Opportunities with lowest std is the most homogenous segment. could you explain to me more coz I got confused?
thank you for reaching out and sorry for the confusion. In the lecture the following is stated:
“the standard deviation amongst customers from the second segment[career-focused] is quite high. This implies that the customers in this segment are least homogeneous, that is, least alike when it comes to how often they visit the grocery store.”
the higher the standard deviation – the more diverse a segment is.
the lower the standard deviation – the more homogeneous a segment is.