During the lecture, the instructor stated to answer "How often people from different segments visit the store?" the standard deviation for Career-Focused is quite high, that implies that customer in this segment is homogeneous. then while answering this question "How often people from different segments buy a product (chocolate candy bar)?". he stated that Fewer-Opportunities with lowest std is the most homogenous segment. could you explain to me more coz I got confused?

Hi Ahmad, thank you for reaching out and sorry for the confusion. In the lecture the following is stated: "the standard deviation amongst customers from the second segment[career-focused] is quite high. This implies that the customers in this segment are least homogeneous, that is, least alike when it comes to how often they visit the grocery store." To recap: the higher the standard deviation - the more diverse a segment is. the lower the standard deviation - the more homogeneous a segment is. Best, Eli

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AHMAD HEJAZI

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May 07, 2020

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April 30, 2020

Purchase Analytics Descriptive Statistics: Purchase occasion and purchase Incidence

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Elitsa Kaloyanova

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May 07, 2020

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