Sign-Up Flow Optimization Analysis with SQL and Tableau

Name: Sign-Up Flow Optimization Analysis with SQL & Tableau Course
Price: 36 USD

with Ivan Manov

4.9/5

(83)

Gain first-hand data analyst experience: Use SQL and Tableau to tackle real-world business challenges

4 hours of content 990 students

Start for free

What you get:

4 hours of content
41 Interactive exercises
26 Downloadable resources
World-class instructor
Closed captions
Q&A support
Future course updates
Course exam
Certificate of achievement

Sign-Up Flow Optimization Analysis with SQL and Tableau

A course by Ivan Manov

Start for free

What you get:

4 hours of content
41 Interactive exercises
26 Downloadable resources
World-class instructor
Closed captions
Q&A support
Future course updates
Course exam
Certificate of achievement

Start for free

What you get:

4 hours of content
41 Interactive exercises
26 Downloadable resources
World-class instructor
Closed captions
Q&A support
Future course updates
Course exam
Certificate of achievement

What You Learn

Improve your SQL and Tableau proficiency by tackling complex real-world business datasets
Interpret data from an online platform’s registration process to uncover actionable insights that can improve lead acquisition
Create professional and well-formatted Tableau charts
Develop sharp business acumen by using data to identify business challenges, analyse trends, and propose improvements
Take advantage of an excellent opportunity to add a unique project to your portfolio
Implement robust A/B testing to validate the findings of your data analysis

Top Choice of Leading Companies Worldwide

Industry leaders and professionals globally rely on this top-rated course to enhance their skills.

Course Description

The sign-up flow optimization analysis course uncovers potential issues that websites may encounter with their registration process. You’ll put theory to practice in a use case employing actual data from 365's website visitors, examining their interactions with the current sign-up screen. Essentially, we aim to point out specific issues that require further investigation. To address these challenges, we employ powerful tools like SQL and Tableau and conduct an in-depth optimization analysis. By creating insightful visualizations, we reveal critical obstacles hindering the smooth sign-up flow and identify actionable solutions. After organizing those observations into a customized analysis report, we validate the findings by implementing robust A/B testing. Еquipped with data-driven insights, we then make informed decisions on whether specific recommendations should be employed to enhance user experience. Are you looking to improve your website’s performance and conversion rates? Join the thousands of professionals who have taken 365’s program and are now using their new skills to advance their careers. Sign up now and master the art of optimization analysis.

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1.1 What Does the Course Cover?

5 min

1.2 Motivation

5 min

2.1 Understanding the 365's Sign-Up Process

6 min

2.2 Basic Terminology

7 min

2.4 Defining the Key Aspects of the Sign-Up Process

6 min

2.6 Sketching the Story

5 min

Interactive Exercises
Practice what you've learned with coding tasks, flashcards, fill in the blanks, multiple choice, and other fun exercises.

Practice what you've learned with coding tasks, flashcards, fill in the blanks, multiple choice, and other fun exercises.

Curriculum

1. Intro to Sign-Up Flow Optimization Analysis

2 Lessons 10 Min

Get a grasp on the importance of sign-up flow optimization analysis that this course tackles and understand our inspiration for examining and sharing 365’s data.

What Does the Course Cover?
5 min
Motivation
5 min
2. Case Study

4 Lessons 24 Min

Uncover the theoretical framework guiding our ongoing research and learn the core principles of a streamlined website registration process. We define the key aspects in a sign-up flow optimization analysis with SQL and Tableau and draw a rough sketch of the dashboard we’ll be making.

Understanding the 365's Sign-Up Process
6 min
Basic Terminology
7 min
Defining the Key Aspects of the Sign-Up Process
6 min
Sketching the Story
5 min
3. SQL: Data Retrieving

6 Lessons 40 Min

Learn how to use MySQL Workbench to collect and extract the necessary data for creating visualizations. You have the opportunity to build the relevant MySQL queries from scratch.

Types of Data Access
10 min
Getting to know the Database
7 min
SQL Query 1: Sign-Up Conversion Rate
10 min
SQL Query 2: Sign-Up Types and Errors - Part 1
7 min
SQL Query 2: Sign-Up Types and Errors - Part 2
5 min
SQL Query 3: Login Types and Errors - Homework Read now
1 min
4. Tableau: Dashboard Sheets

7 Lessons 42 Min

This section of the sign-up flow optimization analysis course demonstrates how to import the data we’ve collected with MySQL into Tableau. You acquire the skills necessary to build essential visualizations that represent the issues 365’s visitors encounter during their sign-up and login processes. You use filters, parameters, and sheet swapping to enhance bar and line charts and display informative statistics.

SQL and Tableau
6 min
Sign-Up Conversion Rate
8 min
Device and Operating System Distribution
2 min
Preferred Devices Horizontal Bar Chart
7 min
Preferred Operating Systems Horizontal Bar Chart
7 min
Sign-Up Types and Errors Bar Charts
9 min
Login Types and Errors Bar Charts Read now
3 min
5. Creating the Tableau Story

8 Lessons 34 Min

In this part of the sign-up flow optimization analysis course, you build a Tableau story leveraging the visualizations we’ve made. We will organize and format the story as an interactive tool for interpreting and exploring the data effectively.

Creating Dashboards: Getting Familiar with the Canvas
5 min
Sign-Up Conversion Rates: Sheet Swapping with Parameters
6 min
Sign-Up Conversion Rates: Containers
4 min
Preferred Sign-up Devices and Operating Systems
3 min
Sign-Up Types and Errors
6 min
Login Types and Errors Read now
1 min
Formatting the Tableau Story - Part 1
4 min
Formatting the Tableau Story - Part 2
5 min
6. Analysis Report

9 Lessons 63 Min

Based on the gathered information, you conduct a comprehensive data analysis with the help of the Tableau story. You also learn how to perform a sign-up flow optimization analysis and construct a hypothesis about possible improvements. And you formulate business objectives and opportunity sizing and search for ways to achieve the goals with appropriate actionable solutions. Lastly, we organize our observations and findings into a customized template for presenting to an audience

Dashboard Application for an Analysis Report
4 min
Current State of Affairs: Observing Story Point 1 - Conversion Rate
9 min
Current State of Affairs: Observing Story Point 2 - Sign-Up Types and Preferences
5 min
Current State of Affairs: Observing Story Point 2 - Sign-Up Types Success and Fail Rates
10 min
Current State of Affairs: Observing Story Point 3 - Login Types
7 min
Business Objective
7 min
Hypothesis and Opportunity Sizing - Part 1
7 min
Hypothesis and Opportunity Sizing - Part 2
10 min
Actionable Insights Based on the Analysis
4 min
7. A/B Testing

4 Lessons 32 Min

Gain a fundamental understanding of statistics and apply the experimental approach known as A/B testing. We use this method to test our hypothesis on the website sign-up flow optimization and learn how to make data-driven decisions.

Understanding the Fundamentals of A/B Testing
6 min
Setting Up an A/B Test: Confidence, Significance, and p-values
9 min
Setting Up an A/B Test: Minimum Detectable Effect and Statistical Power
7 min
Running an A/B Test: Execution and Analysing the Results
10 min
8. Discussion and Further Analysis of a Website Sign-Up Flow

2 Lessons 8 Min

The section summarizes the obtained knowledge and discusses potential webpage improvements. Additionally, you can explore best practices for optimizing sign-up flow and other possible actions that aren’t central to the current study but could be tackled in future projects of a similar nature.

Discussion on the Observations
3 min
Conclusions and Recommendations
5 min

Topics

Sign-Up OptimizationMySQL queryOpportunity Sizingdata analysisdata visualizationStacked Bar ChartHypothesis TestingA/B testingTableau StoryBusiness ObjectiveSign-up Form OptimizationRegistration ExperienceSign-up Page Design

Tools & Technologies

Course Requirements

Highly recommended to take the SQL and Intro to Tableau courses first
You will need to install MySQL Workbench
You will need to install Tableau Public

Who Should Take This Course?

Level of difficulty: Intermediate

Aspiring data analysts
Current data analysts who want to improve their technical skills and business acumen

Exams and Certification

A 365 Data Science Course Certificate is an excellent addition to your LinkedIn profile—demonstrating your expertise and willingness to go the extra mile to accomplish your goals.

Meet Your Instructor

Ivan Manov

Course Creator at

5 Courses

1207 Reviews

13981 Students

Ivan has a background in systems and sound engineering, along with information technologies and communications. In addition, he has professional experience in the media production industry and telecommunications. Ivan believes the value of data is growing every day, and it will soon be the biggest commodity in the world. He describes himself as “forward-looking and visionary”. Besides data analysis, data collection, and Python programming, he is passionate about artificial intelligence, signal processing, sound design, acoustics, and music. He sees these subjects as interconnected, and his work goal is to keep the balance between science and arts.