Campaign Otimization using machine learning
https://archive.ics.uci.edu/ml/datasets/bank+marketing given this dataset anyone. Does anyone have an idea how can i know which group of customers to focus on and How to determine the optimal time to contact the customer. Thank you in advance.
1 answers ( 0 marked as helpful)
Hi Warinthon,
thanks for reaching out! If you're interested in customer analytics, we offer a course on just that topic, which features customer segmentation. Here's the link:
https://learn.365datascience.com/courses/customer-analytics-in-python/course-introduction/
Best,
365 Eli