Can you please help clear my confusion as to wether internal data is reliable or not in the longrun?

in Data Strategy / The increasing need for real-time data to understand customers and markets

One question seems to highlight its tendency to accumulate biases in the long-term, another that it is stable. So which is it or am i confusing the concepts here? Thanks in advance.

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Can you please help clear my confusion as to wether internal data is reliable or not in the longrun?

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