Data Strategy

Giving you the knowledge to leverage the value of data to position any business for success. Complete with a myriad of real-life scenarios and case studies.

with Bernard Marr

Course Overview

The Data Strategy Course is a truly comprehensive course designed for business owners, business executives, and aspiring or current data practitioners who want to be able to leverage the value of business data. Packed with real-world scenarios, this course will provide context to help you understand why data is one of the most important assets for any business and give you the tools to turn data into insights.

81 High Quality Lessons

3 Practical Tasks

5 Hours of Video

Certificate of Achievement

Skills you will gain

business analyticsdata analysistheory

What You'll Learn

The Data Strategy course is the ultimate tool for anyone who wants to build a successful business career. The course will help you understand why data is one of the most essential assets for any business organization.

How to improve business processes and gain new revenue streams

Distinguish between strategic data needs

Improve your decision-making strategy

Understand customers and markets

Use data to provide intelligent services and products

Data quality, ethics, privacy, ownership, access and security

Curriculum

Introduction to Data Strategy Free

1 Lesson 2 Min

Welcome to the course! Free
Deciding Your Strategic Data Needs Free

1 Lesson 5 Min

Delineating the 5 strategic data use case areas Free
Using Data to Improve Your Decisions

8 Lesson 30 Min

Introduction to Section 3 Free Curated dashboards vs. self-service data exploration Free Challenges related to self-service data exploration Free Asking key business questions first (KBQs) Free The power of clear Key Business Questions (KBQs) Free How to ask the right Key Business Questions Free Giving people access to data Free Curating the most important data insights Free
Using Data to Understand Your Customers and Markets

5 Lesson 23 Min

Section intro Free How this butcher uses data to understand customers Netflix use case Amazon use case The increasing need for real-time data to understand customers and markets
Using Data to Provide More Intelligent Services

1 Lesson 6 Min

Using data to provide more intelligent services
Using Data to Make More Intelligent Products

1 Lesson 6 Min

Using data to make more intelligent products
Using Data to Improve Your Business Processes

1 Lesson 7 Min

Using data to improve your business processes
Monetising Your Data

2 Lesson 7 Min

Monetising your data - intro The Shotspotter case study
Defining Your Data Use Cases

3 Lesson 12 Min

Defining data use cases walk through (part 1) Defining data use cases walk through (part 2) Defining data use cases walk through (part 3)
Sourcing and Collecting the Data

10 Lesson 49 Min

Introduction to Section 10 Structured vs Semi-structured Data Internal vs External Data Different Types of Data Meta Data The Importance of Realtime Data Gathering Internal Data Accessing External Data Sources of External Data When the data you want doesn't exist
Data Governance

4 Lesson 13 Min

Introduction to Section 11 To own or not to own Ensuring the correct rights are in place Case study on building trust
Turning Data into Insights

20 Lesson 45 Min

Introduction to Section 12 Text analytics Sentiment analytics Image analytics Video analytics Voice analytics Data mining Business experiments Visual analytics Correlation Analysis Regression Analysis Scenario Analysis Time series analysis Monte carlo simulation Linear programming Cohort analysis Factor analysis Neural network analysis Deep learning Reinforcement learning
Creating the Technology and Data Infrastructure

11 Lesson 38 Min

Introduction to Section 13 How to collect data Database, Data warehouse, Data mart and Data lake How to store data How to process data Communicating data What is а KPI dashboard How to design a KPI Dashboard Reporting lessons from journalists Using KPI dashboard software Big data as a service
Building the Data Competencies in Your Organization

6 Lesson 21 Min

Introduction to Section 14 Skills shortage The skills needed for a data scientist Building internal skills and competencies Outsourcing your data analysis Leadership challenges
Executing and Revisiting Your Strategy

6 Lesson 23 Min

Putting the data strategy into action Why data strategies fail Creating a data culture Revisiting the data strategy A changing business environment Changing technology landscape
Looking Ahead

1 Lesson 3 Min

Using data for good

“In this course, I will provide you with a must-have guide to creating a robust data strategy. Explaining how to identify your strategic data needs, what methods to use to collect the data and, most importantly, how to translate your data into organizational insights for improved business.”

Bernard Marr

1.5m followers on

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