Data Strategy

with Bernard Marr

Giving you the knowledge to leverage the value of data to position any business for success. Complete with a myriad of real-life scenarios and case studies.

6 hours 81 lessons
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81 High Quality Lessons
3 Practical Tasks
6 Hours of Content
Certificate of Achievement

Course Overview

The Data Strategy Course is a truly comprehensive course designed for business owners, business executives, and aspiring or current data practitioners who want to be able to leverage the value of business data. Packed with real-world scenarios, this course will provide context to help you understand why data is one of the most important assets for any business and give you the tools to turn data into insights.

Topics covered

Business analyticsdata analysisTheory

What You'll Learn

The Data Strategy course is the ultimate tool for anyone who wants to build a successful business career. The course will help you understand why data is one of the most essential assets for any business organization.

How to improve business processes and gain new revenue streams 
Distinguish between strategic data needs
Improve your decision-making strategy 
Understand customers and markets 
Use data to provide intelligent services and products 
Data quality, ethics, privacy, ownership, access and security 


Student feedback


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It's a very informative, fantastic course but it placed terribly in this module. My advice would be to either place it later in the module or in some later module or maybe break down this 5-hour course into 2-3 parts. I think the content dealt with here concerns more or less with an experienced/managerial level. Without prior knowledge of technical tools, it seems too vague to implement/picture it happening. It felt more like visiting the theoretical basics of data science lecture at a traditional college where the professor bombarded me with all the Info/steps required to be highly successful in the field. Also, it could have been more interesting and insightful if the explanations involved examples of real-life business cases and solutions with the help of the technical tools already learned from the last courses rather than just the definitions making it more doable.
This course has to be the most interesting course I have come across thus far on the platform. This is all to the credit of Bernard Marr - unlike the other lecturers he opened his course material by showing his face and having an open ended introduction of himself as well as giving insight on his experience. He further more elaborates on the books he has written, which I myself made it a point to purchase for further reading. I find Bernard Marr to be very informed in his subject matter and is an excellent lecturer as he uses many interesting examples which better explain his course material. Keep up the good work Bernard, keep the benchmark dangling high!
Course is great, but some more features to the website would make the learning easier like, the video title at the start of the video (not all videos come with the titles at the start), only the audio version of the videos, especially to repeat any video on the drive to work or for passive learning for a brush up and of course an easy to use mobile friendly app.
Well developed. Covers information that is crucial for developing, implementing and using data to achieve a desired outcome. When dealing with customers, they assumed that IT did it all, when they were the ones who drive the process. This course shows that the DS needs to guide the customer to help them achieve their goals.
Hello, my name is Julieta from Mozambique, I have no question just want to say thank you for all the knowledge you bring, it changed the way I see many things such a very good, high quality content, please keep up with the good work. I salut you and all the team of 365. I have discovered my new love - The Data world.
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Bernard Marr

“In this course, I will provide you with a must-have guide to creating a robust data strategy. Explaining how to identify your strategic data needs, what methods to use to collect the data and, most importantly, how to translate your data into organizational insights for improved business.”

Bernard Marr

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Data Strategy

with Bernard Marr

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