Course descriptionThe Data Strategy Course is a truly comprehensive course designed for business owners, business executives, and aspiring or current data practitioners who want to be able to leverage the value of business data. Packed with real-world scenarios, this course will provide context to help you understand why data is one of the most important assets for any business and give you the tools to turn data into insights.
Introduction to Data Strategy
This section provides an overview of the importance of data strategy as a tool that enables any organization to make better-informed decisions, improve business processes and gain new revenue streams.
Deciding Your Strategic Data Needs
Here, we delineate a framework of 5 strategic use case areas that use data to make fact-based decisions, gain customer and market insight, and offer better services and products.
Using Data to Improve Your Decisions
This section focuses on the 2 key elements in data-driven decision making: curated dashboards and self-service data exploration, as well as the challenges related to the latter. You will also learn how to ask the right Key Business Questions and curate the most valuable data insights.
Using Data to Understand Your Customers and Markets
In this part of the course, we talk about the ways companies use data to gain a better understanding of their customers, pick up shifting consumer trends in the market, and predict customer behavior.
Using Data to Make More Intelligent Products
As the customer demand for smart and AI-loaded products is reaching a new high, it is only logical to consider data as a means to improve a product. This section lifts the veil on the 4 huge benefits of smart products when it comes to adding value to a product-based business.
Executing and Revisiting Your Strategy
This is where we discuss how to put your data strategy into action, as well as the reasons why data strategies fail. We also talk about the ways to create a data culture and the importance of periodically revisiting your strategy and adapting it to a changing environment.