Marketing Strategy

Name: Marketing Strategy Course
Price: 36 USD

with Valentina Bogdanova

4.8/5

(196)

Build a winning marketing strategy: Master the art of setting up an effective marketing mix

2 hours of content 1012 students

Please note that this course is available only to subscribers who have reached level 8

What you get:

2 hours of content
2 Downloadable resources
World-class instructor
Closed captions
Q&A support
Future course updates
Course exam
Certificate of achievement

Marketing Strategy

A course by Valentina Bogdanova

Please note that this course is available only to subscribers who have reached level 8

What you get:

2 hours of content
2 Downloadable resources
World-class instructor
Closed captions
Q&A support
Future course updates
Course exam
Certificate of achievement

Please note that this course is available only to subscribers who have reached level 8

What you get:

2 hours of content
2 Downloadable resources
World-class instructor
Closed captions
Q&A support
Future course updates
Course exam
Certificate of achievement

What You Learn

Define and execute a long-term marketing strategy aligned with business goals.
Integrate the 4Ps of marketing: Product, Price, Place, and Promotion.
Articulate product value to enhance customer loyalty and brand strength.
Avoid the risks associated with an incoherent marketing approach.
Grow customer lifetime value with customer-centric marketing methods.

Top Choice of Leading Companies Worldwide

Industry leaders and professionals globally rely on this top-rated course to enhance their skills.

Course Description

Marketing is the engine that drives a company’s sales. It is among the crucial activities inside an organization and a key determinant of its success. This course on strategic marketing covers everything from the fundamentals of modern marketing theory to key marketing processes and advanced approaches. You will learn how to create a winning long-term marketing strategy, set up an effective marketing mix, and much more... This course is suitable for every aspiring marketing strategist, as well as for business executives who want to understand the marketing fundamentals. The curriculum contains real-life examples that help understand the concepts and their application in practice.

Curriculum

1. What does the course cover

1 Lesson 2 Min

Introduction to the course and what you will learn in the lessons to come.

What does the course cover
2 min
2. Marketing: An introduction

4 Lessons 12 Min

Excellent marketing means actively listening to customers and constantly refining a firm’s product offering. It is not a coincidence that the most successful companies in the world look for patterns in customer behavior and create products that satisfy their needs. Businesses become truly profitable when they build a loyal fanbase.

Introduction to marketing
3 min
What is marketing's role
2 min
Who works in marketing
3 min
Marketing's key processes
4 min
3. Building a Marketing Strategy

7 Lessons 29 Min

This section of the Marketing Strategy course focuses on customer behavior and the psychology behind buying decisions. It is crucial to understand how customers act so we can determine what product they need. Once we have a good grasp of our customers’ needs, wants, and desires, we can choose our target group. These are key steps of the marketing strategy building process.

What is a marketing plan
2 min
The psychology of customers - needs, wants, and demands
4 min
Conducting marketing research
3 min
The different stages of marketing research
5 min
Collecting primary data for marketing research
5 min
Performing client segmentation
4 min
Choosing a target customer group
6 min
4. How to set up an effective Marketing Mix

1 Lesson 2 Min

The four Ps of a marketing mix are product, price, place, and promotion. Combined, they make for an effective product launch. The role of marketing managers is to tailor them to the target market they have chosen to pursue.

The four Ps of marketing and their importance
2 min
5. How to set up an effective Marketing Mix - Product decisions

5 Lessons 15 Min

This section of the Marketing Strategy course goes into more detail about product decisions. Goods and services that cover people’s basic needs are simply not enough. Customers want to become clients of firms that offer a complete product concept. That is why marketers need to emphasize a product’s benefits, the satisfaction it provides, and the symbols and ideas it communicates. In other words, they need to create a positive expectation.

The product concept
2 min
Classifying a firm's products
2 min
The typical product life cycle
5 min
Product branding
4 min
Product packaging
2 min
6. How to set up an effective Marketing Mix - Pricing decisions

3 Lessons 8 Min

Pricing needs to be consistent with the overall marketing mix strategy of a company. There are three main components marketers need to consider when determining it: cost (the amount needed to produce a product), price (the price customers pay to buy it), and value (the value customers receive). This section covers the factors influencing product pricing and how to calculate it.

The variables influencing product pricing
2 min
The demand curve
2 min
Performing breakeven calculations
4 min
7. How to set up an effective Marketing Mix - Place decisions

3 Lessons 9 Min

Product distribution decisions are one of the most complex and time-consuming, but also extremely important tasks of marketing specialists. This section includes the fundamentals of product distribution and peculiarities of e-commerce.

Setting up product distribution
3 min
Types of distribution channels
4 min
The advent of e-commerce
2 min
8. How to set up an effective Marketing Mix - Promotion decisions

3 Lessons 7 Min

Integrated marketing efforts help brands establish an online presence and get discovered by potential customers. Product promotion is the art of communicating a product’s benefits to customers and convincing them to acquire the product once, or ideally, multiple times. This part of the Marketing Strategy course features an overview of the key aspects of promotion decisions.

The essence of marketing promotion
2 min
Creating a marketing campaign
4 min
The importance of social media
1 min
9. How to set up an effective Marketing Mix - A dynamic concept

1 Lesson 3 Min

A company’s marketing mix strategy is a dynamic concept. It evolves and requires adjustments aligned with the firm’s overall competitive strategy. As a marketing specialist, you need to understand the dynamic nature of the field and adapt to it.

The four Ps of Marketing - A dynamic concept
3 min
10. Marketing strategy in the long run

5 Lessons 18 Min

This section of the Marketing Strategy course describes how firms allocate their funds to different initiatives. Some of the other topics discussed are marketing KPIs, customer lifetime value (CLV), and short vs. long-term marketing goals.

Allocating the funds available for Marketing - The budgeting exercise
1 min
Using KPIs to improve decision-making
2 min
Short-term vs. Long-term marketing goals
3 min
Interpreting and calculating the Customer-Lifetime-Value formula
3 min
Case study: Coca-Cola and Christmas
9 min

Topics

TheoryBusiness FundamentalsMarketing StrategyBusiness Skills

Tools & Technologies

Course Requirements

No prior experience or knowledge is required. We will start from the basics and gradually build your understanding. Everything you need is included in the course

Who Should Take This Course?

Level of difficulty: Beginner

Aspiring and existing entrepreneurs
Business executives
Individuals who want to differentiate their professional profile and build up their business skills

Exams and Certification

A 365 Data Science Course Certificate is an excellent addition to your LinkedIn profile—demonstrating your expertise and willingness to go the extra mile to accomplish your goals.

Meet Your Instructor

Valentina Bogdanova

Ex-CEO at

5 Courses

722 Reviews

4239 Students

Valentina started her career as a sales expert in the telecom industry. She gradually climbed the ladder becoming first, Head of Sales, then, Marketing and Sales Director, and finally, CEO and Chairperson of the Management Board at GPS Bulgaria. Now, she is the Sales Director at Viasat Technology. Valentina holds an Executive MBA from the American University in Bulgaria. Her business acumen and strong leadership skills have allowed her to establish herself as an expert in the telecom industry.