Nadir J.
After 365:
Physics teacher
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Online Course
Marketing Strategy
with
Valentina Bogdanova
Build a winning marketing strategy: Master the art of setting up an effective marketing mix
1054 students already enrolled
Skill level:
Basic
Duration:
2 hours
-
Lessons (2 hours)
- Lessons (2 hours)
CPE credits:
2
CPE stands for Continuing Professional Education and represents the mandatory credits a wide range of
professionals must earn to maintain their licenses and stay current with regulations and best
practices. One CPE credit typically equals 50 minutes of learning. For more details, visit NASBA's
official website: www.nasbaregistry.org
CPE stands for Continuing Professional Education and represents the mandatory credits a wide range of
professionals must earn to maintain their licenses and stay current with regulations and best
practices. One CPE credit typically equals 50 minutes of learning. For more details, visit NASBA's
official website: www.nasbaregistry.org
Accredited
certificate
What you learn
- Define and execute a long-term marketing strategy aligned with business goals.
- Integrate the 4Ps of marketing: Product, Price, Place, and Promotion.
- Articulate product value to enhance customer loyalty and brand strength.
- Avoid the risks associated with an incoherent marketing approach.
- Grow customer lifetime value with customer-centric marketing methods.
Topics & tools
TheoryBusiness FundamentalsMarketing StrategyBusiness Skills
Your instructor
Marketing & Sales Professional | Former CEO of GPS Bulgaria | Telecom Industry Executive
Track record
Bringing real-world expertise from leading global companies
Academic background
Master's degree, Business Administration
Course OVERVIEW
Description
CPE Credits: 2
Field of Study: Business Mgmt & Org
Delivery Method: QAS Self Study
Delivery Method: QAS Self Study
Marketing is the engine that drives a company’s sales. It is among the crucial activities inside an organization and a key determinant of its success. This course on strategic marketing covers everything from the fundamentals of modern marketing theory to key marketing processes and advanced approaches. You will learn how to create a winning long-term marketing strategy, set up an effective marketing mix, and much more...
This course is suitable for every aspiring marketing strategist, as well as for business executives who want to understand the marketing fundamentals. The curriculum contains real-life examples that help understand the concepts and their application in practice.
Prerequisites
- No prior experience or knowledge is required. We will start from the basics and gradually build your understanding. Everything you need is included in the course
Advanced preparation
- None
Curriculum
33 lessons
- 2. Marketing: An introduction12 minExcellent marketing means actively listening to customers and constantly refining a firm’s product offering. It is not a coincidence that the most successful companies in the world look for patterns in customer behavior and create products that satisfy their needs. Businesses become truly profitable when they build a loyal fanbase.12 minExcellent marketing means actively listening to customers and constantly refining a firm’s product offering. It is not a coincidence that the most successful companies in the world look for patterns in customer behavior and create products that satisfy their needs. Businesses become truly profitable when they build a loyal fanbase.
- 3. Building a Marketing Strategy29 minThis section of the Marketing Strategy course focuses on customer behavior and the psychology behind buying decisions. It is crucial to understand how customers act so we can determine what product they need. Once we have a good grasp of our customers’ needs, wants, and desires, we can choose our target group. These are key steps of the marketing strategy building process.29 minThis section of the Marketing Strategy course focuses on customer behavior and the psychology behind buying decisions. It is crucial to understand how customers act so we can determine what product they need. Once we have a good grasp of our customers’ needs, wants, and desires, we can choose our target group. These are key steps of the marketing strategy building process.
- 4. How to set up an effective Marketing Mix2 minThe four Ps of a marketing mix are product, price, place, and promotion. Combined, they make for an effective product launch. The role of marketing managers is to tailor them to the target market they have chosen to pursue.2 minThe four Ps of a marketing mix are product, price, place, and promotion. Combined, they make for an effective product launch. The role of marketing managers is to tailor them to the target market they have chosen to pursue.
- 5. How to set up an effective Marketing Mix - Product decisions15 minThis section of the Marketing Strategy course goes into more detail about product decisions. Goods and services that cover people’s basic needs are simply not enough. Customers want to become clients of firms that offer a complete product concept. That is why marketers need to emphasize a product’s benefits, the satisfaction it provides, and the symbols and ideas it communicates. In other words, they need to create a positive expectation.15 minThis section of the Marketing Strategy course goes into more detail about product decisions. Goods and services that cover people’s basic needs are simply not enough. Customers want to become clients of firms that offer a complete product concept. That is why marketers need to emphasize a product’s benefits, the satisfaction it provides, and the symbols and ideas it communicates. In other words, they need to create a positive expectation.
- 6. How to set up an effective Marketing Mix - Pricing decisions8 minPricing needs to be consistent with the overall marketing mix strategy of a company. There are three main components marketers need to consider when determining it: cost (the amount needed to produce a product), price (the price customers pay to buy it), and value (the value customers receive). This section covers the factors influencing product pricing and how to calculate it.8 minPricing needs to be consistent with the overall marketing mix strategy of a company. There are three main components marketers need to consider when determining it: cost (the amount needed to produce a product), price (the price customers pay to buy it), and value (the value customers receive). This section covers the factors influencing product pricing and how to calculate it.
- 7. How to set up an effective Marketing Mix - Place decisions9 minProduct distribution decisions are one of the most complex and time-consuming, but also extremely important tasks of marketing specialists. This section includes the fundamentals of product distribution and peculiarities of e-commerce.9 minProduct distribution decisions are one of the most complex and time-consuming, but also extremely important tasks of marketing specialists. This section includes the fundamentals of product distribution and peculiarities of e-commerce.
- 8. How to set up an effective Marketing Mix - Promotion decisions7 minIntegrated marketing efforts help brands establish an online presence and get discovered by potential customers. Product promotion is the art of communicating a product’s benefits to customers and convincing them to acquire the product once, or ideally, multiple times. This part of the Marketing Strategy course features an overview of the key aspects of promotion decisions.7 minIntegrated marketing efforts help brands establish an online presence and get discovered by potential customers. Product promotion is the art of communicating a product’s benefits to customers and convincing them to acquire the product once, or ideally, multiple times. This part of the Marketing Strategy course features an overview of the key aspects of promotion decisions.
- 9. How to set up an effective Marketing Mix - A dynamic concept3 minA company’s marketing mix strategy is a dynamic concept. It evolves and requires adjustments aligned with the firm’s overall competitive strategy. As a marketing specialist, you need to understand the dynamic nature of the field and adapt to it.3 minA company’s marketing mix strategy is a dynamic concept. It evolves and requires adjustments aligned with the firm’s overall competitive strategy. As a marketing specialist, you need to understand the dynamic nature of the field and adapt to it.
- 10. Marketing strategy in the long run18 minThis section of the Marketing Strategy course describes how firms allocate their funds to different initiatives. Some of the other topics discussed are marketing KPIs, customer lifetime value (CLV), and short vs. long-term marketing goals.18 minThis section of the Marketing Strategy course describes how firms allocate their funds to different initiatives. Some of the other topics discussed are marketing KPIs, customer lifetime value (CLV), and short vs. long-term marketing goals.
9 in 10
of our graduates landed a new AI & data job
after enrollment
94%
of AI and data science graduates
successfully change
or advance their careers.
96%
of our students recommend
365 Data Science.
ACCREDITED certificates
Craft a resume and LinkedIn profile you’re proud of—featuring certificates recognized by leading global
institutions.
Earn CPE-accredited credentials that showcase your dedication, growth, and essential skills—the qualities
employers value most.
Certificates are included with the Self-Study learning plan.
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