Statistical Tests in Sales and Marketing
Master advanced statistics for Sales and Marketing: Leverage Python to make data-driven decisions and boost performance
$99.00
Lifetime access
What you get:
- 3 hours of content
- 41 Interactive exercises
- 36 Downloadable resources
- World-class instructor
- Closed captions
- Q&A support
- Future course updates
- Course exam
- Certificate of achievement
Statistical Tests in Sales and Marketing
$99.00
Lifetime access
What you get:
- 3 hours of content
- 41 Interactive exercises
- 36 Downloadable resources
- World-class instructor
- Closed captions
- Q&A support
- Future course updates
- Course exam
- Certificate of achievement
$99.00
Lifetime access
What you get:
- 3 hours of content
- 41 Interactive exercises
- 36 Downloadable resources
- World-class instructor
- Closed captions
- Q&A support
- Future course updates
- Course exam
- Certificate of achievement
What You Learn
- Master advanced statistics concepts and learn to strategically apply them to solve business challenges
- Gain first-hand experience in how statistical analysis fuels data-driven decisions
- Develop the expertise to independently select, apply, and interpret various types of tests, mastering the entire cycle of statistical analysis
- Improve your Python problem-solving skills to solve complex statistical problems
- Enhance your project portfolio with multiple real-world business case studies, demonstrating an ability to apply advanced statistics in practical settings
- Advance your career with highly sought-after technical skills making you a valuable asset for any organization
Top Choice of Leading Companies Worldwide
Industry leaders and professionals globally rely on this top-rated course to enhance their skills.
Course Description
Our Statistical Tests in Sales and Marketing course explores how statistical analysis fuels data-driven decision-making. By delving into real-world case studies from sales and marketing, we demonstrate the practical use of statistical tools beyond crunching numbers. The course details the process of understanding, selecting, applying, and interpreting different statistical tests like the chi-square test of independence, t-test, Mann–Whitney U test, and more. Our premier data analysis course provides practical skills in employing statistical tests, interpreting results, and deriving actionable insights with Python. It focuses on applied knowledge rather than abstract theory—aiming to clarify statistics' role in solving sales and marketing challenges. From decoding market segmentation to assessing campaign impacts, we guide you on applying statistical analysis in marketing and sales and aid effective decision-making. Ultimately, statistics become a crucial tool—enabling informed, data-driven decisions that lead to success.
Learn for Free
1.1 Welcome to the World of Statistical Tests!
4 min
1.2 The Importance of Statistical Testing in Sales and Marketing
5 min
1.3 Course Approach
3 min
2.1 Case Description: Packaging Uniqueness
4 min
2.2 Research Question
2 min
2.4 Operationalization
3 min
Interactive Exercises
Practice what you've learned with coding tasks, flashcards, fill in the blanks, multiple choice, and other fun exercises.
Practice what you've learned with coding tasks, flashcards, fill in the blanks, multiple choice, and other fun exercises.
Curriculum
Topics
Course Requirements
- Highly recommended to take the Intro to Python and Statistics courses first
- You will need to install the Anaconda package, which includes Jupyter Notebook
Who Should Take This Course?
Level of difficulty: Beginner
- Aspiring data analysts and data scientists
- Current data analysts and data scientists who want to learn how to use advanced statistics for sales and marketing
- Marketing and sales professionals who want to implement data-driven decision-making in their organization
Exams and Certification
A 365 Data Science Course Certificate is an excellent addition to your LinkedIn profile—demonstrating your expertise and willingness to go the extra mile to accomplish your goals.
Meet Your Instructor
Olivier Maugain is a top-level executive at one of the global retail household brands. Previously, he served as Director of Analytics & Digital Technology at Henkel. His track record speaks for itself. He has worked in finance (Deloitte), advertising (Publics Media), FMCG, and chemical (Henkel) where he was involved in various projects for delivering innovative and collaborative business solutions. He spent some time in China and worked on several entrepreneurial ventures in software distribution. Olivier describes himself as a passionate data culturist. He speaks 5 languages, even 6 – if we count the language of data. In collaboration with 365, he aims to deliver courses on subjects like Data Literacy that will hopefully help many people learn the language of data – one of the most important tools in today’s business environment. In his current job, Olivier Maugain helps a major European retailer effectively move towards the rapid adoption of data-driven decision making. He has broad experience and specialized expertise in CRM, marketing efficiency, consumer insights, business optimization and modeling, product development, digital transformation, and business analytics.
What Our Learners Say
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