Fashion Analytics Retail Dataset
Hey. What does the retail dataset represent? Which type of company is it representing, is it a small or medium size enterprise. And are the customer behaviour and insights derived from these exhibit coumser behaviour in real life with the fashion industry?
thanks for reaching out! This data sample represents a fictional retail company of small to medium size. The data is created to replicate patterns in purchase behaviour typical for that company of that size in the retail industry. So in that sense, I'd say that you can extrapolate to some extent the insights to other retail companies. However when analysing data you should always rely on the numbers you have for a particular company or groups of companies. What's more, every company is different, so depending on the brand, size and positioning of the company customers will exibit different behaivour and purchase patterns. So, do keep in mind when performing your own analysis.
Hope this helps!