Last answered:

01 Dec 2021

Posted on:

15 Apr 2021

1

Resolved: Digital Transformation in the Digital Age

Especially in the Digital age, as organizations go through Digital Transformation, why is it important to have a vision about improving the lives of customers?

5 answers ( 1 marked as helpful)
Instructor
Posted on:

17 Apr 2021

3

Hi Chase!

Thanks for reaching out.

That's a great question, Chase! In fact, I'd love if many would join the conversation, since, I think, it is about going beyond science and optimizing business profit.
First of all, in today's society, we are all customers to somebody else's business, and we are all consumers. Perhaps we are being consumers a little too much, while being human beings relatively less. So, as human beings, we should always strive for improving our quality of life.
Digital transformation (as well as digital marketing or doing business online etc.) is a helpful tool for a business. It can indeed improve the health of a business and through that allow for more investment, research, development, and... why not - improving the lives of customers!

Hope this helps.
Best,
Martin

Posted on:

19 Apr 2021

0

Thank you, Martin! Yes I absolutely agree with what you said.

Instructor
Posted on:

04 May 2021

0

Hi Chase!
Great! Thank you very much for your reply!
Kind regards,
Martin

Posted on:

27 Oct 2021

1

Improving lives of customers is one of the many important factors that actually sets apart successful companies from unsuccessful one, at least thats what I think, because as a consumer would always willing to purchase product of company which puts his/her needs above the profit.

Instructor
Posted on:

01 Dec 2021

0

Hi Prateek!

Thanks for reaching out and contributing to the discussion!
People and, hence, consumers are all different but in general - I'd agree, it shouldn't be all about the products and pecuniary reasons!

Hope this helps.
Best,
Martin

Submit an answer