I am wondering why we put qualitative analytics in the business sphere instead of the data sphere, while qualitative analytics involves intuition + analysis ( based on data )?

Hi Ayet! Thanks for reaching out. In our lectures, by "data" we mainly mean "quantitative data". So, we'd rather categorize such type of analysis as "quantitative analytics", and "leave" the "qualitative analytics" discipline deal with business issues rather than quantitative data issues. Hope this helps. Best, Martin

thanks, the answer was very helpful.

Great! Thank you very much for your reply. Good luck and please feel free to post another question should you encounter any difficulties. Thank you. Best, Martin