Resolved: question about qualitative analytics
in
Introduction to Data and Data Science
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Intro to Business Analytics, Data Analytics, and Data Science
I am wondering why we put qualitative analytics in the business sphere instead of the data sphere, while qualitative analytics involves intuition + analysis ( based on data )?
3 answers ( 1 marked as helpful)
Martin Ganchev
Instructor
Hi Ayet!
Thanks for reaching out.
In our lectures, by "data" we mainly mean "quantitative data". So, we'd rather categorize such type of analysis as "quantitative analytics", and "leave" the "qualitative analytics" discipline deal with business issues rather than quantitative data issues.
Hope this helps.
Best,
Martin
thanks, the answer was very helpful.
Martin Ganchev
Instructor
Great! Thank you very much for your reply.
Good luck and please feel free to post another question should you encounter any difficulties. Thank you.
Best,
Martin