Resolved: Difference between qualitative & quantitative analysis
I can't catch the clear difference between qualitative & quantitative analysis, can you please add some explanation for me?
2 answers ( 1 marked as helpful)
quantitative analytics deals with numerical data and statistical methods, while qualitative analytics focuses on non-numerical data and seeks to understand the underlying meanings and contexts.
Hi Makoya and Muhammad!
Thanks for reaching out.
@Muhammad: Thank you very much for sharing a correct explanation!
If you don't mind me adding, if that could help, that an example of qualitative analytics could be a business case/story you are studying to learn about business approach. Essentially, it will containt non-numerical data, as Muhammad suggests.
Hope this helps.
Kind regards,
Martin