Last answered:

26 Nov 2023

Posted on:

11 Nov 2023


Resolved: Difference between qualitative & quantitative analysis

I can't catch the clear difference between qualitative & quantitative analysis, can you please add some explanation for me?

2 answers ( 1 marked as helpful)
Posted on:

12 Nov 2023


quantitative analytics deals with numerical data and statistical methods, while qualitative analytics focuses on non-numerical data and seeks to understand the underlying meanings and contexts. 

Posted on:

26 Nov 2023


Hi Makoya and Muhammad!
Thanks for reaching out.

@Muhammad: Thank you very much for sharing a correct explanation!

If you don't mind me adding, if that could help, that an example of qualitative analytics could be a business case/story you are studying to learn about business approach. Essentially, it will containt non-numerical data, as Muhammad suggests.
Hope this helps.
Kind regards,

Submit an answer