Learn LIVE with
Manuj Aggarwal
Data-Smart Marketing: Make Data-Driven Marketing Decisions
Master the art of human-centered data-driven marketing and drive profitable campaigns. Learn the basics of mass psychology and leverage this knowledge to harness the latest data science techniques and drive successful marketing strategies as a Chief Marketing Officer.
Create a Data-Smart Marketing Culture
Data is the marketer’s best friend. Pair it with an understanding of human psychology, and you have a winning marketing campaign. Data science can provide valuable insights into consumer behavior. It can reveal which marketing messages are most likely to resonate with a particular audience or which channels are most effective for reaching a certain demographic group. These insights, combined with an understanding of human psychology, allow CMOs to tap into the emotional triggers that drive consumer behavior and create personalized and compelling marketing campaigns. Overall, the blend of human psychology and data science can help CMOs create effective and engaging marketing campaigns, driving better results. This Data-Smart Marketing training teaches executives how to use data to inform strategic decision-making. It is suitable for marketers at executive levels; no prior data science knowledge is required. Knowing how to leverage data to improve processes and what metrics to use to track progress will give your organization a competitive edge. Ensure your team can identify the emotional drivers behind consumer decisions and craft compelling marketing messages that tap into those emotions.
Leverage the Power of Data and Human Psychology
Craft Campaigns That Resonate with Your Audience
Teach your team how to leverage the power of data, emotions, influence, and storytelling to create persuasive marketing campaigns.
Optimize Your Marketing Processes Using Data Insights
Turn organizational data into a competitive advantage by enhancing employees’ data-driven knowledge and skills.
Hyper-Personalize Your Campaigns
Enable your team to create targeted and effective marketing campaigns using the power of human psychology and data science.
Manuj Aggarwal
Who Is This Course For
Business Leaders
You take organizations to new heights of prosperity with top-notch leadership and practical data skills
Project Managers
You want to enhance your managerial skills and oversee projects from conception all the way to completion
Marketing Experts
You strive to develop long-term marketing strategies that boost revenue growth and company reputation
Level Of Difficulty
Intermediate
Meet Manuj Aggarwal
A man of many talents and with vast experience, Manuj Aggarwal has helped many renowned global companies leverage the power of data.
Here’s What Your Team Will Learn
- Understand key concepts in human psychology to create personalized experiences for customers
- The importance of story telling and its impact on the mind
- Mirror Neurons and their role in decision making process
- Emotional objections and how to overcome them
- Create customer segments based on manipulated data
- Develop a culture of data-smart marketing
Curriculum
Introduction 5 min
Module 01: Why Is Data-Smart Marketing Important? 15 min
Case Study: Amazon's original homepage
Age of hyper-personalization
Amazon’s latest homepage
Understanding data-smart marketing
Beginning the transformation at your organization
Module 02: Understanding Human Behavior 10 min
Diffusion of innovation
The power of influence
Emotions rule the world
Before the written word there was storytelling
Common objections
Module 03: Leveraging Data and Human Psychology 10 min
Tapping into the unconscious mind of consumers
Satisfying customer needs
Leveraging data to understand humans
Module 04: Collection of Data - 45 min
Case Study: Royal Bank of Canada
Defining objectives and a clear game plan
Collecting the right data and diagnosing it
Finding opportunities through data
Conducting small experiments
Module 05: Taking Action Through Market Segmentation 40 min
Case Study: The Cola Wars
Understanding market segmentation
Step-by-step process in market segmentation
Using data to put STP on steroids (micro-targeting)
Using regression analysis to optimally price the product
Q&A Session 10 min
Frequently Asked Questions
How long does a live training last?
The instructor predetermines the length of a live training session. A single live training can last from a few hours to several days and include multiple sessions. The duration can also be adapted to your team’s needs upon request. To learn more, complete the signup form or contact us at team@365datascience.com.
Does my team need any relevant qualifications or experience to join a live training session?
No prior experience or qualifications are required to attend live training sessions. Each training has a dedicated page with all the details you need to make the right choice for your team—including information on what your team can expect, level of difficulty (beginner, intermediate or advanced), top benefits, and areas of expertise.
When does the live training usually take place?
We offer a great deal of flexibility concerning the dates and times of the live training. Sessions are scheduled according to your team's and instructor's availability.
How can I become a live training instructor?
If you possess outstanding qualifications in data science and enjoy sharing your knowledge with others, we’d love to hear from you. As a member of our community of industry-leading live training instructors, you’ll be delivering an excellent learning experience to our shared clients. We’ll manage all the admin—including integrating your training into our line-up and scheduling them according to availability. Use our contact form to get in touch.
How can I book a live training session?
Our live training sessions are open to all corporate clients who wish to accelerate their team’s progress through direct online coaching from industry leaders. Prices vary depending on the level of expertise you want your teams to acquire and the length of the training. Sign up using the contact form on the individual live training pages for more information on pricing and how to book.
Will my team have access to real-time conversations with industry experts?
Yes, direct communication with the instructors forms the backbone of our live training. Your team will have the opportunity to actively participate in the training, ask any questions relevant to their specific roles, and tap into the industry-leading expertise of our instructors. The goal is to boost engagement with the content and enable team members to pick up new skills quicker.
Attending live training sessions as a team will equip your employees with new practical skills and boost their professional confidence. Moreover, internal upskilling opportunities are an excellent way to create a sense of belonging in the workplace and improve job satisfaction.
How many team members can join a live training session?
Our live training sessions can host up to 100 participants. If you wish to invite more team members, specify the number of attendees as a comment on your request form or contact us at team@365datascience.com. We’ll always do our best to accommodate your needs.
Get Access to Live Training
Sign up for a live training session and powershift your data-fueled workflow optimization with real-time, skills-based learning by top industry-leading instructors.
- Renowned Industry Experts
- Community-Fostered Active Learning
- Training for All Skill Levels and Expertise
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