Learn LIVE with

Ken Jee and Tina Huang

How to Create Data Content

Devise an actionable content strategy around your company’s products to gain traction in the market and within your organization.

1h-3h
Beginner
English
Certificate
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Define a Content Strategy that Scales Up

Many great companies have an image problem. You have a great product but either no one knows what it does, or no one has heard of it. To reach your target audience, you need a better understanding of the market and a strategic positioning approach in order to engage your current customers and attract new ones. In this training, Ken Jee and Tina Huang show you how to create a content strategy around your data projects to help them gain traction in the market or within your organization. Data tools can be highly technical and confusing. This straightforward training will educate you on the new science of creating compelling content that scales up, improves your business performance, and gets your products in front of the right people.

Drive Organic Traffic to Your Product with Data-driven Insights

Increase Brand Awareness

Enhance your company’s image, increase your products’ discoverability within the market, and develop new content ideas that reaches a wider audience.

Gain Social Channel Understanding

Identify the spaces populated by your target customer segment populates and the best way to target them.

Improve Internal Communication

Integrate the right techniques to minimize ambiguity and maximize collaboration across your organization’s leadership, marketing, and data teams.

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“Nowadays, we take user-friendly products for granted, but their integrity of is, in fact, a labor of love. It requires countless decisions to get them right, many of which have not been as straightforward at first. In product development, we do lots of opportunity sizing to decide which features to build and what opportunities to invest in, based on data analysis. It’s the complexity of product development, with all of its moving parts, that makes data immensely powerful.”

Ken Jee and Tina Huang

Who Is This Course For

Business Leaders

You take organizations to new heights of prosperity with top-notch leadership and practical data skills

Data Scientists

You assist businesses with their decision-making using your analytical, and data storytelling skills

Marketing Experts

You strive to develop long-term marketing strategies that boost revenue growth and company reputation

Level Of Difficulty

Beginner
How to Create Data Content is a beginner-level training with no prerequisites. All professionals, regardless of their background, experience, and current skill level are welcome to join without any self-preparation in advance.
Ken Jee See LinkedIn profile

Meet Ken Jee

One of the best-known and most-liked personalities in the data community, Ken is a successful YouTuber and is the person behind the #66daysofdata initiative

Adjunct Professor at DePaul University
10+ Years Experience
Worked with Major Sports Organizations
Tina Huang

Meet Tina Huang

One of the best-known and most liked personalities in the data community, Tina is a successful YouTuber and works with one of the FAANG companies

Works at the FAANG companies
Author

Here’s What Your Team Will Learn

  • Consolidated content strategy
  • How to produce targeted content
  • Improve brand and product awareness
  • Increased conversions
  • Maximize your reach with existing customers
  • Open up new market opportunities
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Curriculum

  • 4 hours 30 min
    • Introduction 20 min
    Why Should You Care About Your Data Science Brand? 40 min
    Applying Social Media Best Practices to Data Communication 40 min
    Cultural Good Content 40 min
    Branding & Storytelling Exercise 50 min
    Content Roadmap Exercise 50 min
    Q&A Session 30 min
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    Frequently Asked Questions

    How long does a live training last?

    The instructor predetermines the length of a live training session. A single live training can last from a few hours to several days and include multiple sessions. The duration can also be adapted to your team’s needs upon request. To learn more, complete the signup form or contact us at team@365datascience.com.

    Does my team need any relevant qualifications or experience to join a live training session?

    No prior experience or qualifications are required to attend live training sessions. Each training has a dedicated page with all the details you need to make the right choice for your team—including information on what your team can expect, level of difficulty (beginner, intermediate or advanced), top benefits, and areas of expertise.

    When does the live training usually take place?

    We offer a great deal of flexibility concerning the dates and times of the live training. Sessions are scheduled according to your team's and instructor's availability.

    How can I become a live training instructor?

    If you possess outstanding qualifications in data science and enjoy sharing your knowledge with others, we’d love to hear from you. As a member of our community of industry-leading live training instructors, you’ll be delivering an excellent learning experience to our shared clients. We’ll manage all the admin—including integrating your training into our line-up and scheduling them according to availability. Use our contact form to get in touch.

    How can I book a live training session?

    Our live training sessions are open to all corporate clients who wish to accelerate their team’s progress through direct online coaching from industry leaders. Prices vary depending on the level of expertise you want your teams to acquire and the length of the training. Sign up using the contact form on the individual live training pages for more information on pricing and how to book.

    Will my team have access to real-time conversations with industry experts?

    Yes, direct communication with the instructors forms the backbone of our live training. Your team will have the opportunity to actively participate in the training, ask any questions relevant to their specific roles, and tap into the industry-leading expertise of our instructors. The goal is to boost engagement with the content and enable team members to pick up new skills quicker. 

    Attending live training sessions as a team will equip your employees with new practical skills and boost their professional confidence. Moreover, internal upskilling opportunities are an excellent way to create a sense of belonging in the workplace and improve job satisfaction.

    How many team members can join a live training session?

    Our live training sessions can host up to 100 participants. If you wish to invite more team members, specify the number of attendees as a comment on your request form or contact us at team@365datascience.com. We’ll always do our best to accommodate your needs.

    Get Access to Live Training

    Sign up for a live training session and powershift your data-fueled workflow optimization with real-time, skills-based learning by top industry-leading instructors.

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    • Training for All Skill Levels and Expertise
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