Resolved: difference between metrics and measures
the example average of revenue per customer is a measure why i have to consider a metric
can u clearify the diffrence between measure and metric
Hi amr!
Thanks for reaching out.
Think of the difference rather as a conceptual one. Yes, the measure is a number, but it's a number on it's own, i.e. it is unit-specific (e.g. the wall is 5 yards long, 10 feet high etc.). A metric doesn't require units, it is about exploring a relationship between numbers. It is about combining measures and data points to explore the relationship between them, create e report etc. That's why we consider the average customer revenue a metric - it equals the sum of all sales, divided by the number of customers, to tell us how much revenue does a new customer bring in to the company, on average.
Hope this helps.
Best,
Martin